Mestizo Is Back
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
628,494
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-12-07 11:02:51 UTC
Genres
Biography
Mestizo gained fame with hits like "Wilan (Prendela A Valor)," "Se Puede Repetí," "LOLA," and "Dembere," amassing over 81 million views on YouTube and garnering more than 516K monthly listeners on Spotify. His dedication to music and collaboration with other urban artists have propelled Mestizo to success in the Dominican music scene.
Mestizo Is Back stands out with 18-24 & 25-34 audiences across DOMINICAN REPUBLIC, UNITED STATES, SPAIN. The profile is heavily male (80%), and content lands hardest on Youtube, where posts average 279,645 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with True Religion, Iberostar Hotels & Resorts, Scania, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mestizo Is Back a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 628,494 · Engagements 17,993 · Rate 2.9% Posts 358 · Views 285,643 · Avg Likes 17,606 · Avg Comments 495 · Avg Views 285,643 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 31% 13-17: 7% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (31%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
DOMINICAN REPUBLIC (68%) UNITED STATES (18%) SPAIN (4%) COLOMBIA (2%) VENEZUELA (2%) |
Top regions: DOMINICAN REPUBLIC (68%), UNITED STATES (18%), SPAIN (4%) |
| Platform Engagement | Instagram: 8,372 avg likes/post · Tiktok: 5,998 avg views/post · Youtube: 279,645 avg views/post | Best reach: Youtube 279,645 avg views; best engagement: Youtube 8,982 avg likes |
Top Brand Affinities
True Religion
Iberostar Hotels & Resorts
Scania
Suavecito
Amazon Music
Diablo
Barber Shop Connect
Omega
FashionNova
Colgate
American Airlines
Hennessy
| Brand | Category | Score |
|---|---|---|
| True Religion | 15.42 | |
| Iberostar Hotels & Resorts | 9.14 | |
| Scania | 8.57 | |
| Suavecito | 8.41 | |
| Amazon Music | 7.25 | |
| Diablo | 6.82 | |
| Barber Shop Connect | 6.01 | |
| Omega | 5.60 | |
| FashionNova | 5.50 | |
| Colgate | 5.42 | |
| American Airlines | 4.49 | |
| Hennessy | 4.37 | |
| shein | 4.29 | |
| SheInside | 4.16 | |
| Cafecito | 3.16 | |
| Carrefour | 2.67 | |
| Guess | 2.59 | |
| Forever 21 | 2.29 | |
| Kodak | 2.16 | |
| Los Angeles Lakers | 2.11 | |
| Cartier | 2.08 | |
| Versace | 1.99 | |
| Dolce & Gabbana | 1.80 | |
| musical.ly | 1.77 | |
| Bugatti | 1.73 | |
| Beats Electronics | 1.67 | |
| NBA | 1.57 | |
| ASICS | 1.54 | |
| Spotify Music | 1.53 | |
| Fiat | 1.46 | |
| Louis Vuitton | 1.40 | |
| Bershka | 1.37 | |
| Supreme | 1.37 | |
| Suzuki | 1.36 | |
| New Balance | 1.28 | |
| Maybelline | 1.24 | |
| Balenciaga | 1.20 | |
| Pandora | 1.19 | |
| NFL | 1.18 | |
| Hyundai | 1.18 | |
| Honda | 1.14 | |
| Anastasia Beverly Hills | 1.12 | |
| Puma | 1.06 | |
| Prada | 1.05 | |
| NYX Cosmetics | 1.02 | |
| Tommy Hilfiger | 0.99 | |
| Airbnb | 0.97 | |
| CBS | 0.97 | |
| Lamborghini | 0.96 | |
| Tesla Motors | 0.93 |
Official Profiles
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LoginArtist: Mestizo Is Back
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
