Merve Özbey Brand Affinity ranks highest Vakko at 82.00% . Very Strong. Score DMDB 56.55% | Fanbase 46.59%

Merve Özbey — pop artist from TR.

Merve Özbey was born on July 18, 1988 in Istanbul. She received her Turkish Classical Music education at Istanbul Technical University State Conservatory. In…

Merve Özbey

Established

Country: TR | Gender: female | Artist ID: 11e81bbf-5ed1-c720-9c4c-a0369fe50396

Find Artist

Genres

poppopturkish popturkish trap popmainstream pop

Influential: 56.55% Fanbase: 46.59% Trending: 61.53%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Vakko • 82.00% • Very Strong

As of 2025-09-09

2,065,441

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.55% | Fanbase 46.59% | Trending 61.53% | CAREER STAGE: MID_LEVEL

Biography

Merve Özbey was born on July 18, 1988 in Istanbul. She received her Turkish Classical Music education at Istanbul Technical University State Conservatory. In 2012, she gained recognition for her collaboration on the song "Duman" from Kınay's project album. Following the success of their collaborations, Özbey released her debut solo album "Yaş Hikayesi" in July 2015, featuring the hit song "Yaş Hikayesi."

In 2019, Özbey achieved significant success with her album "Devran," which produced three hit songs. After a hiatus, she released a single titled "Yerle Yeksan" in 2021, which quickly gained popularity on music charts and social media platforms.

Report Date: 2025-09-09

Merve Özbey is a clear fit for 18-24 & 25-34 audiences with strength across TüRKIYE, UNITED STATES, IRAN. The audience is heavily male (75%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (141,750 avg views per post); Instagram builds the community layer. Affinity data highlights Vakko, Koton, Ipekyol, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Merve Özbey score 0.40% — Low bucket.

Brand: VakkoBrand: KotonBrand: Ipekyol

Followers:2,065,441

Engagements:8,242

Rate:0.4%

Posts:1,649

Avg Likes:7,983

Avg Comments:143

Avg Views:145,298

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,065,441 · Engagements 8,242 · Rate 0.4% Posts 1,649 · Views 145,298 · Avg Likes 7,983 · Avg Comments 143 · Avg Views 145,298	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 38% 35-44: 7% 13-17: 4%	Largest: 18-24 (50%); next: 25-34 (38%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	TüRKIYE (87%) UNITED STATES (5%) IRAN (2%) AZERBAIJAN (2%) GERMANY (1%)	Top regions: TüRKIYE (87%), UNITED STATES (5%), IRAN (2%)
Platform Engagement	Instagram: 6,295 avg likes/post · Tiktok: 141,750 avg views/post · Youtube: 3,548 avg views/post	Best reach: Tiktok 141,750 avg views; best engagement: Instagram 6,295 avg likes

Top Brand Affinities

Vakko

Score: 82.00

Koton

Score: 78.64

Ipekyol

Score: 70.96

Akbank

Score: 59.02

Show TV

Score: 57.77

Merinos Mobilya

Score: 55.19

Arzum

Score: 47.31

Star TV

Score: 41.22

Fenerbahce

Score: 36.43

Tofas

Score: 34.69

TRT 1

Score: 34.59

Beymen

Score: 34.10

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Top Brand Affinities

Brand	Category	Score
Vakko		82.00
Koton		78.64
Ipekyol		70.96
Akbank		59.02
Show TV		57.77
Merinos Mobilya		55.19
Arzum		47.31
Star TV		41.22
Fenerbahce		36.43
Tofas		34.69
TRT 1		34.59
Beymen		34.10
Istikbal		32.43
TV8		32.21
Turkcell		31.02
Besiktas		29.60
Galatasaray		28.99
Trabzonspor		23.59
Damat		22.05
Ozdilek		21.82
Vodafone		20.40
DeFacto		19.82
Kanal D		19.66
LC Waikiki		12.78
Oysho		12.43
Turkish Airlines		11.29
Sheraton		9.81
Sarar		8.20
Bim		8.07
Daewoo		7.47
FOX		6.69
Nescafé		5.81
UEFA		5.24
Fiat		5.01
Opel		4.50
Stradivarius		3.55
Pull&Bear		3.39
TOM FORD		3.32
Renault		2.92
ASOS		2.91
Peugeot		2.91
Herbalife		2.75
Bulgari		2.67
musical.ly		2.31
Lancôme		2.24
Versace		2.20
GAP		2.20
Citroen		2.17
Armani		2.13
Michael Kors		2.09