MercyMe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
2,033,247
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-11-07 00:43:41 UTC
Genres
Biography
The band continues to tour extensively, with sold-out shows across the US and Canada. MercyMe has made appearances on various television shows and publications, including the Macy’s Thanksgiving Day Parade, The Today Show, and The New York Times. They are currently promoting the feature film "I Can Only Imagine," based on lead singer Bart Millard's life story, set to release in March 2018.
MercyMe indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, NIGERIA. The skew is heavily female (58%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 4,823 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Kohl's, Chick-fil-A, FOX, making streetwear, music platforms, and lifestyle products a natural test bed. Choose MercyMe when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,033,247 · Engagements 1,445 · Rate 0.1% Posts 3,988 · Views 7,646 · Avg Likes 1,405 · Avg Comments 36 · Avg Views 7,646 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 32% 25-34: 32% 35-44: 18% 45-64: 15% |
Largest: 18-24 (32%); next: 25-34 (32%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (49%) BRAZIL (12%) NIGERIA (8%) PHILIPPINES (3%) INDONESIA (3%) |
Top regions: UNITED STATES (49%), BRAZIL (12%), NIGERIA (8%) |
| Platform Engagement | Instagram: 787 avg likes/post · Tiktok: 2,823 avg views/post · Youtube: 4,823 avg views/post | Best reach: Youtube 4,823 avg views; best engagement: Instagram 787 avg likes |
Top Brand Affinities
Kohl's
Chick-fil-A
FOX
Publix
Verizon
Hershey's
Kroger
Walgreens
Younique
MamaBear
Walmart
Coors
| Brand | Category | Score |
|---|---|---|
| Kohl's | 14.80 | |
| Chick-fil-A | 14.00 | |
| FOX | 7.37 | |
| Publix | 7.34 | |
| Verizon | 7.29 | |
| Hershey's | 6.92 | |
| Kroger | 6.84 | |
| Walgreens | 6.15 | |
| Younique | 6.09 | |
| MamaBear | 5.63 | |
| Walmart | 5.56 | |
| Coors | 5.41 | |
| Target | 5.30 | |
| American Airlines | 5.24 | |
| Macy's | 5.16 | |
| OLD NAVY | 4.82 | |
| Dunkin' Donuts | 4.34 | |
| Margaritaville | 4.27 | |
| NORDSTROM | 4.23 | |
| BarkBox | 4.17 | |
| Taco Bell | 4.08 | |
| FedEx | 4.04 | |
| Busch | 4.03 | |
| Lululemon Athletica | 3.78 | |
| American Eagle | 3.63 | |
| NBC | 3.46 | |
| Heinz | 3.32 | |
| Babybump | 3.18 | |
| Costco | 3.10 | |
| WWE | 2.79 | |
| PetSmart | 2.78 | |
| Columbia Pictures | 2.76 | |
| Nickelodeon | 2.75 | |
| Amazon | 2.55 | |
| NFL | 2.51 | |
| Jeep | 2.28 | |
| Paramount Pictures | 2.24 | |
| LEGOLAND | 2.19 | |
| Philips | 2.12 | |
| Snoopy And The Peanuts Gang | 2.08 | |
| The Olympic Games | 2.08 | |
| Pic Collage | 1.93 | |
| Starbucks | 1.89 | |
| Oakley | 1.87 | |
| Paypal | 1.80 | |
| Star Wars | 1.79 | |
| Universal | 1.74 | |
| Spotify Music | 1.74 | |
| Crocs | 1.71 | |
| Pixar | 1.70 |
Official Profiles
Login to view Contact
LoginArtist: MercyMe
The map shows every radio station that aired MercyMe today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-25)
Total: 4,554,038
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
2,712,199 | 59.56% |
| [+] |
|
1,841,839 | 40.44% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-08 03:00 UTC | MercyMe, Natalie Grant, Sam Wesley | United Wireless Arena & Boot Hill Casino & Resort Conference Center | Dodge City, United States | |
| 2025-11-09 03:00 UTC | MercyMe, Natalie Grant | Cynthia Woods Mitchell Pavilion | Conroe, United States | |
| 2025-11-09 03:00 UTC | MercyMe, Natalie Grant, Sam Wesley | Stormont Vail Events Center | Topeka, United States | |
| 2025-11-10 03:00 UTC | Mercyme Live 2025 | Elliott Hall of Music | West Lafayette, United States | — |















