MercyMe Brand Affinity ranks highest Kohl's at 14.56% . Very Strong. Score DMDB 69.85% | Fanbase 62.33%

MercyMe — pop artist from US.

Formed in 1994, MercyMe is a contemporary Christian music band signed with Fair Trade Services. With over 9 million units in sales, the band has achieved 28…

MercyMe

Superstar

Country: US | Artist ID: 11e81bc1-0570-f3d4-8c9d-a0369fe50396

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Genres

popchristian indierockchristian alternative rockpop rockspiritualschristianccmchristian musicworship

Influential: 69.85% Fanbase: 62.33% Trending: 73.60%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Kohl's • 14.56% • Very Strong

As of 2025-09-09

2,021,654

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.85% | Fanbase 62.33% | Trending 73.60% | CAREER STAGE: SUPERSTAR

Biography

Formed in 1994, MercyMe is a contemporary Christian music band signed with Fair Trade Services. With over 9 million units in sales, the band has achieved 28 No. 1 songs across various radio formats and multiple mainstream radio hits. Their song "I Can Only Imagine" was the first digital single in Christian music history to be certified platinum and double-platinum. In 2009, Billboard named MercyMe's "Word Of God Speak" the No. 1 Song of the Decade and the group the No. 1 Artist of the Decade in Christian Songs and Christian AC Songs categories. They have received multiple GRAMMY® nominations, American Music Awards, and GMA Dove Awards. MercyMe's ninth studio album, "Lifer," released in March 2017, reached No. 1 on Christian Soundscan and No. 10 on the Billboard Top 200 chart during its debut week.

The band continues to tour extensively, with sold-out shows across the US and Canada. MercyMe has made appearances on various television shows and publications, including the Macy’s Thanksgiving Day Parade, The Today Show, and The New York Times. They are currently promoting the feature film "I Can Only Imagine," based on lead singer Bart Millard's life story, set to release in March 2018.

Report Date: 2025-09-09

MercyMe indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, NIGERIA. The skew is heavily female (58%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 3,854 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Kohl's, Chick-fil-A, Hershey's, making streetwear, music platforms, and lifestyle products a natural test bed. Choose MercyMe when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MercyMe score 0.09% — Low bucket.

Brand: Kohl'sBrand: Chick-fil-ABrand: Hershey's

Followers:2,021,654

Engagements:1,860

Rate:0.1%

Posts:3,921

Avg Likes:1,820

Avg Comments:37

Avg Views:6,677

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,021,654 · Engagements 1,860 · Rate 0.1% Posts 3,921 · Views 6,677 · Avg Likes 1,820 · Avg Comments 37 · Avg Views 6,677	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 32% 25-34: 31% 35-44: 17% 45-64: 16%	Largest: 18-24 (32%); next: 25-34 (31%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (52%) BRAZIL (12%) NIGERIA (8%) CANADA (4%) INDIA (3%)	Top regions: UNITED STATES (52%), BRAZIL (12%), NIGERIA (8%)
Platform Engagement	Instagram: 1,220 avg likes/post · Tiktok: 2,823 avg views/post · Youtube: 3,854 avg views/post	Best reach: Youtube 3,854 avg views; best engagement: Instagram 1,220 avg likes

Top Brand Affinities

Kohl's

Score: 14.56

Chick-fil-A

Score: 12.28

Hershey's

Score: 6.81

MamaBear

Score: 6.79

FOX

Score: 6.61

Publix

Score: 6.19

Younique

Score: 6.07

Kroger

Score: 5.80

Walmart

Score: 5.68

Margaritaville

Score: 5.49

Coors

Score: 5.41

Verizon

Score: 5.34

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Top Brand Affinities

Brand	Category	Score
Kohl's		14.56
Chick-fil-A		12.28
Hershey's		6.81
MamaBear		6.79
FOX		6.61
Publix		6.19
Younique		6.07
Kroger		5.80
Walmart		5.68
Margaritaville		5.49
Coors		5.41
Verizon		5.34
FedEx		5.31
PetSmart		5.22
American Airlines		5.14
Macy's		5.09
HomeGoods		4.83
OLD NAVY		4.68
Dunkin' Donuts		4.27
Busch		4.15
BarkBox		4.10
Taco Bell		3.98
Target		3.61
American Eagle		3.55
NORDSTROM		3.37
NBC		3.36
Heinz		3.29
Costco		3.06
Nickelodeon		2.74
WWE		2.74
ESPN		2.74
Columbia Pictures		2.71
NHL		2.35
Lululemon Athletica		2.27
Amazon		2.19
NFL		2.17
Spotify Music		2.14
Philips		2.12
Paramount Pictures		2.09
Snoopy And The Peanuts Gang		2.08
Jeep		1.95
Pixar		1.93
Pic Collage		1.91
Cadillac		1.91
Starbucks		1.90
The Olympic Games		1.69
Etsy		1.68
Chipotle Mexican Grill		1.68
Star Wars		1.67
Walt Disney		1.67