Mercy Chinwo Brand Affinity ranks highest Airtel at 22.30% . Very Strong. Score DMDB 61.54% | Fanbase 49.29%

Mercy Chinwo — spirituals artist from NG.

Mercy Chinwo, a gospel singer and songwriter from Rivers State, Nigeria, gained recognition after winning the 2012 Nigerian Idol competition. She released her…

Mercy Chinwo

Recognizable

Country: NG | Gender: female | Artist ID: 11e83fed-ef07-728e-ac9c-aa1c026db3d8

Find Artist

Genres

spiritualsnaija worshipchristianchristian music

Influential: 61.54% Fanbase: 49.29% Trending: 67.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 22.30% • Very Strong

As of 2025-09-09

6,795,435

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.54% | Fanbase 49.29% | Trending 67.66% | CAREER STAGE: MAINSTREAM

Biography

Mercy Chinwo, a gospel singer and songwriter from Rivers State, Nigeria, gained recognition after winning the 2012 Nigerian Idol competition. She released her debut album, "The Cross: My Gaze," in 2019, followed by "SATISFIED" in 2020 and "Overwhelming Victory" in 2024, which included a collaboration with Bidemi Olaoba.

Having started her musical journey in her church choir, Mercy Chinwo's career took off after signing with EeZee Conceptz and releasing singles like "Testimony" and "IGWE." She expanded her discography with albums and EPs, including "Elevated" in 2023 under her label GNT Nation, founded with her husband Pastor Blessed Uzochikwa. Chinwo continues to make an impact in the gospel music scene with her heartfelt and uplifting songs.

Report Date: 2025-09-09

Mercy Chinwo keeps 25-34 & 18-24 audiences engaged throughout NIGERIA, UNITED STATES, KENYA. The composition is heavily female (63%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 46,961 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Airtel, CNN, T.G.I. Friday's supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mercy Chinwo score 0.26% — Low bucket.

Brand: AirtelBrand: CNNBrand: T.G.I. Friday's

Followers:6,795,435

Engagements:17,973

Rate:0.3%

Posts:3,887

Avg Likes:17,480

Avg Comments:539

Avg Views:92,061

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,795,435 · Engagements 17,973 · Rate 0.3% Posts 3,887 · Views 92,061 · Avg Likes 17,480 · Avg Comments 539 · Avg Views 92,061	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 36% 35-44: 9% 13-17: 3%	Largest: 25-34 (50%); next: 18-24 (36%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	NIGERIA (35%) UNITED STATES (16%) KENYA (7%) UNITED KINGDOM (7%) GHANA (6%)	Top regions: NIGERIA (35%), UNITED STATES (16%), KENYA (7%)
Platform Engagement	Instagram: 8,538 avg likes/post · Tiktok: 45,100 avg views/post · Youtube: 46,961 avg views/post	Best reach: Youtube 46,961 avg views; best engagement: Instagram 8,538 avg likes

Top Brand Affinities

Airtel

Score: 22.30

CNN

Score: 9.93

T.G.I. Friday's

Score: 7.17

FOREX

Score: 4.03

Paramount Pictures

Score: 3.40

FashionNova

Score: 3.29

Oriflame

Score: 2.54

BBC

Score: 2.31

Versace

Score: 2.22

shein

Score: 2.13

musical.ly

Score: 2.07

Forever 21

Score: 1.77

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Airtel		22.30
CNN		9.93
T.G.I. Friday's		7.17
FOREX		4.03
Paramount Pictures		3.40
FashionNova		3.29
Oriflame		2.54
BBC		2.31
Versace		2.22
shein		2.13
musical.ly		2.07
Forever 21		1.77
Pepsi		1.71
SoundCloud		1.68
SheInside		1.68
Lexus		1.63
Gucci		1.35
Spotify Music		1.25
Vogue		1.25
Beats Electronics		1.18
Rolex		1.15
H&M		1.11
Microsoft		1.09
Maybelline		1.07
Yves Saint Laurent		1.02
Amazon		0.99
Adobe		0.95
Louis Vuitton		0.94
Balenciaga		0.90
Burberry		0.86
Google		0.80
Toyota		0.79
Prada		0.78
Paypal		0.76
The Olympic Games		0.75
Zara		0.74
Lamborghini		0.73
Coca-Cola		0.66
NBA		0.64
Samsung Group		0.64
Marvel Entertainment		0.62
Mercedes-Benz		0.59
Christian Dior		0.56
Netflix		0.54
WWE		0.49
Apple		0.48
Nike		0.43
Marvel		0.42
Canon		0.39
Nikon		0.29