Mercer

Mercer — electronic artist from FR.

Mercer, a prominent figure in the house music scene, is known for his massive club records, global festival appearances, and membership in the Pardon My French…

Influence: 53.77% Fanbase: 31.37% Trending: 64.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 77.82% • Very Strong

As of 2025-09-09

102,011

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:49 UTC

Genres

electronicelectro housedanceelectronic

Biography

Mercer, a prominent figure in the house music scene, is known for his massive club records, global festival appearances, and membership in the Pardon My French crew with DJ Snake, Tchami, and Malaa. With roots in disco and house music from his upbringing in the 80s, Mercer's latest single 'Satisfy' showcases his fusion of funk and house influences, featuring vocals by the renowned Ron Carroll. This release sets the stage for what promises to be an exciting year of music from the talented French DJ.

Top Brand Affinities

Report Date: 2025-09-09

Mercer is already in the conversation with 18-24 & 25-34 audiences in FRANCE, UNITED STATES, INDIA. The audience is heavily male (85%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (523 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Pioneer, iHeartRaves, Trancefamily points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mercer score 0.33% — Low bucket.

Brand: PioneerBrand: iHeartRavesBrand: Trancefamily

Followers:102,011

Engagements:341

Rate:0.3%

Posts:362

Avg Likes:337

Avg Comments:36

Avg Views:523

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 102,011 · Engagements 341 · Rate 0.3% Posts 362 · Views 523 · Avg Likes 337 · Avg Comments 36 · Avg Views 523	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 35-44: 6% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	FRANCE (30%) UNITED STATES (12%) INDIA (6%) MEXICO (4%) BRAZIL (3%)	Top regions: FRANCE (30%), UNITED STATES (12%), INDIA (6%)
Platform Engagement	Instagram: 310 avg likes/post · Youtube: 523 avg views/post	Best reach: Youtube 523 avg views; best engagement: Instagram 310 avg likes

Top Brand Affinities

Pioneer

Score: 77.82

iHeartRaves

Score: 61.05

Trancefamily

Score: 55.91

Mixcloud

Score: 53.91

Ableton

Score: 47.07

Tomorrowland

Score: 37.89

MOOG

Score: 25.22

Accor Hotels

Score: 22.49

SoundCloud

Score: 18.47

Ricard

Score: 17.10

Sennheiser

Score: 16.94

Galeries Lafayette

Score: 12.94

Brand	Category	Score
Pioneer		77.82
iHeartRaves		61.05
Trancefamily		55.91
Mixcloud		53.91
Ableton		47.07
Tomorrowland		37.89
MOOG		25.22
Accor Hotels		22.49
SoundCloud		18.47
Ricard		17.10
Sennheiser		16.94
Galeries Lafayette		12.94
Air France		12.34
Akai		11.53
Grey Goose		11.52
Dom Pérignon		10.50
Longchamp		9.12
Amazon Music		8.82
Coachella		7.78
Beats Electronics		7.74
Lollapalooza		7.52
JACQUEMUS		7.38
Pro Tools		7.29
Foot Locker		7.01
Atmos		6.85
Garnier		6.41
Spotify Music		5.72
Jagermeister		5.56
KARL LAGERFELD		4.96
Pull&Bear		4.67
Hublot		4.39
Red Bull		3.27
NBC		3.01
Stüssy		3.00
BALMAIN		2.89
MTV		2.77
Carhartt		2.77
ASOS		2.56
Grand Theft Auto		2.55
Rolls-Royce		2.54
KENZO		2.51
Monster Beverage		2.49
Aston Martin		2.48
Supreme		2.47
Kodak		2.36
Great Wall		2.34
Heineken		2.29
ASICS		2.27
Jack Daniels		2.27
musical.ly		2.16