Men Without Hats
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
31,682
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:44:21 UTC
Genres
Biography
Celebrating their 40th anniversary, Men Without Hats have seen two of their songs, "The Safety Dance" and "Pop Goes The World," inducted into the Canadian Songwriter's Hall of Fame. Having toured globally over the last decade, the band's crossover sound resonates with a new generation of fans, reaching audiences in North and South America, Europe, Scandinavia, Jamaica, Australia, Mexico, and South Africa, expanding their influence beyond their initial wave of success in the 80s.
Men Without Hats speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, CANADA, ARGENTINA. Composition is heavily male (70%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (4,547,167 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, MOOG, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,682 · Engagements 35,867 · Rate 113.2% Posts 1,704 · Views 4,547,167 · Avg Likes 33,044 · Avg Comments 5,656 · Avg Views 4,547,167 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 31% 35-44: 27% 18-24: 21% 45-64: 19% |
Largest: 25-34 (31%); next: 35-44 (27%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (47%) CANADA (13%) ARGENTINA (6%) BRAZIL (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (47%), CANADA (13%), ARGENTINA (6%) |
| Platform Engagement | Instagram: 206 avg likes/post · Tiktok: 0 avg views/post · Youtube: 4,547,167 avg views/post | Best reach: Youtube 4,547,167 avg views; best engagement: Youtube 32,838 avg likes |
Top Brand Affinities
Live Nation
MOOG
Mixcloud
IndieGoGo
Air Canada
Columbia Pictures
Schwartz's
Scotiabank
Amazon Music
Akai
Kickstarter
NHL
| Brand | Category | Score |
|---|---|---|
| Live Nation | 49.51 | |
| MOOG | 38.26 | |
| Mixcloud | 26.24 | |
| IndieGoGo | 18.34 | |
| Air Canada | 15.24 | |
| Columbia Pictures | 13.24 | |
| Schwartz's | 13.20 | |
| Scotiabank | 12.96 | |
| Amazon Music | 11.59 | |
| Akai | 11.45 | |
| Kickstarter | 10.44 | |
| NHL | 9.16 | |
| Pro Tools | 9.10 | |
| MTV | 8.38 | |
| DeLorean Motor Company | 8.37 | |
| Sega | 7.99 | |
| MATTEL | 7.93 | |
| Ableton | 7.76 | |
| Paramount Pictures | 7.62 | |
| Tim Hortons | 7.33 | |
| FOX | 6.58 | |
| Hot Topic | 6.51 | |
| Pioneer | 6.28 | |
| Warner Bros | 6.10 | |
| NBC | 6.10 | |
| Pilsner Urquell | 5.75 | |
| Budweiser | 5.72 | |
| Comedy Central | 5.71 | |
| CNN | 5.65 | |
| Jameson | 5.59 | |
| BBC | 5.48 | |
| Jagermeister | 5.45 | |
| Walgreens | 5.41 | |
| iHeartRadio Music Awards | 5.32 | |
| Publix | 5.14 | |
| Taco Bell | 5.06 | |
| Star Wars | 5.02 | |
| Snoopy And The Peanuts Gang | 4.95 | |
| Four Seasons | 4.75 | |
| Verizon | 4.74 | |
| AMC | 4.65 | |
| Power Rangers | 4.64 | |
| Kroger | 4.57 | |
| Spotify Music | 4.56 | |
| Fallout | 4.55 | |
| Margaritaville | 4.43 | |
| Nintendo | 4.39 | |
| Chick-fil-A | 4.36 | |
| Mortal Kombat | 4.28 | |
| eBay | 4.11 |
Official Profiles
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LoginArtist: Men Without Hats
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-28 03:30 UTC | Men Without Hats, Thomas Dolby, Tommy Tutone, Bow Wow Wow, The Romantics, A Flock of Seagulls | Ocean Casino Resort | Atlantic City, United States | |
| 2025-12-28 03:30 UTC | Totally Tubular Festival 2025 | Ovation Hall at Ocean Casino Resort | Atlantic City, United States | — |
| 2025-12-29 03:30 UTC | Men Without Hats, Thomas Dolby, Tommy Tutone, Bow Wow Wow, The Romantics, A Flock of Seagulls | Foxwoods Resort Casino | Ledyard, United States | |
| 2025-12-30 03:00 UTC | Totally Tubular Festival 2025 | Palladium Times Square | New York, United States | |
| 2026-01-19 03:00 UTC | Men Without Hats, Spoons | Club Regent Event Centre | Winnipeg, Canada | |
| 2026-01-19 03:00 UTC | Men Without Hats, Spoons | Club Regent Casino | Winnipeg, Canada | |
| 2026-01-21 03:00 UTC | Men Without Hats | Calgary Philharmonic Orchestra | Calgary, Canada | |
| 2026-01-23 04:30 UTC | Men Without Hats | Casino Yellowhead | Edmonton, Canada | |
| 2026-01-23 04:30 UTC | Men Without Hats | Pearl Showroom, Pure Casino Yellowhead | Edmonton, Canada | |
| 2026-01-25 04:00 UTC | Men Without Hats | Great Canadian Casino Vancouver | Coquitlam, Canada | |
| 2026-02-28 03:00 UTC | The 80s Cruise 2026 | Port Canaveral | cape canaveral, United States | — |
