MEMBA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
267,742
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:07 UTC
Genres
Biography
The music is a mesmerizing mix of different rhythms and textures, creating a unique and immersive experience for the audience. With its innovative approach to composition and arrangement, this album pushes boundaries and challenges traditional notions of music, showcasing a fresh perspective on sound and creativity.
MEMBA is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, UNITED STATES, BRAZIL. The audience is heavily male (72%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,048 avg views per post); Instagram builds the community layer. Affinity data highlights iHeartRaves, Ableton, Pioneer, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 267,742 · Engagements 870 · Rate 0.3% Posts 238 · Views 2,068 · Avg Likes 855 · Avg Comments 43 · Avg Views 2,068 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 34% 13-17: 6% 35-44: 3% |
Largest: 18-24 (56%); next: 25-34 (34%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
INDIA (75%) UNITED STATES (7%) BRAZIL (3%) PAKISTAN (3%) AUSTRALIA (2%) |
Top regions: INDIA (75%), UNITED STATES (7%), BRAZIL (3%) |
| Platform Engagement | Instagram: 783 avg likes/post · Tiktok: 1,048 avg views/post · Youtube: 1,020 avg views/post | Best reach: Tiktok 1,048 avg views; best engagement: Instagram 783 avg likes |
Top Brand Affinities
iHeartRaves
Ableton
Pioneer
MOOG
Trancefamily
Amazon Music
Mixcloud
Blackmagic Design
SoundCloud
Akai
Coachella
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 96.38 | |
| Ableton | 36.95 | |
| Pioneer | 22.03 | |
| MOOG | 18.42 | |
| Trancefamily | 17.90 | |
| Amazon Music | 14.73 | |
| Mixcloud | 14.11 | |
| Blackmagic Design | 12.98 | |
| SoundCloud | 12.78 | |
| Akai | 12.74 | |
| Coachella | 9.45 | |
| Tomorrowland | 9.18 | |
| Pro Tools | 9.01 | |
| Lollapalooza | 8.45 | |
| Sennheiser | 8.41 | |
| Pacific Northwest Wonderland | 8.10 | |
| Beats Electronics | 8.00 | |
| Free People | 6.60 | |
| Spotify Music | 6.22 | |
| Urban Outfitters | 5.00 | |
| Steve Madden | 4.84 | |
| iHeartRadio Music Awards | 4.59 | |
| Taco Bell | 4.44 | |
| Lululemon Athletica | 4.39 | |
| Bacardi | 4.04 | |
| Coors | 3.52 | |
| A Game of Tones | 3.15 | |
| Geocaching | 2.96 | |
| Kodak | 2.95 | |
| Adobe | 2.86 | |
| National Geographic | 2.83 | |
| Emporium | 2.80 | |
| Showtime | 2.79 | |
| MTV | 2.69 | |
| NBC | 2.64 | |
| Paramount Pictures | 2.56 | |
| Busch | 2.55 | |
| Snapseed | 2.51 | |
| Travelgram | 2.49 | |
| Sony | 2.48 | |
| Airbnb | 2.46 | |
| Monster Beverage | 2.40 | |
| Budweiser | 2.37 | |
| Carhartt | 2.31 | |
| musical.ly | 2.27 | |
| Tinder | 2.27 | |
| Forever 21 | 2.24 | |
| Sneakerhead | 2.12 | |
| H&M | 2.11 | |
| Timberland | 2.04 |
Official Profiles
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LoginArtist: MEMBA
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















