Melvv

Melvv — pop artist from US.

Sure, here you go: As a professional music writer, I have the expertise and experience to craft engaging and informative content about a wide range of musical…

Influence: 52.88% Fanbase: 29.51% Trending: 64.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 54.67% • Very Strong

As of 2025-09-09

14,501

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:11:56 UTC

Genres

popindie electropopindie poppopr&b, funk & soulvapor soulelectronicelectronicvapor twitchdowntempo

Biography

Sure, here you go:

As a professional music writer, I have the expertise and experience to craft engaging and informative content about a wide range of musical topics. Whether it's album reviews, artist interviews, or industry analysis, I can deliver high-quality writing that resonates with music enthusiasts. With a passion for music and a keen eye for detail, I strive to create compelling narratives that capture the essence of the music and engage readers on a deeper level.

Top Brand Affinities

Report Date: 2025-09-09

Melvv builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, MEXICO, UNITED KINGDOM. With a heavily male (64%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (463 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Ableton, Live Nation point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melvv score 1.39% — Moderate bucket.

Brand: iHeartRavesBrand: AbletonBrand: Live Nation

Followers:14,501

Engagements:202

Rate:1.4%

Posts:499

Avg Likes:201

Avg Comments:12

Avg Views:463

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,501 · Engagements 202 · Rate 1.4% Posts 499 · Views 463 · Avg Likes 201 · Avg Comments 12 · Avg Views 463	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 13-17: 8% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (39%) MEXICO (6%) UNITED KINGDOM (6%) RUSSIA (4%) SOUTH KOREA (4%)	Top regions: UNITED STATES (39%), MEXICO (6%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 190 avg likes/post · Youtube: 463 avg views/post	Best reach: Youtube 463 avg views; best engagement: Instagram 190 avg likes

Top Brand Affinities

iHeartRaves

Score: 54.67

Ableton

Score: 43.32

Live Nation

Score: 28.35

Warner Music

Score: 27.23

Lollapalooza

Score: 21.17

Trancefamily

Score: 20.42

Mixcloud

Score: 19.79

Coachella

Score: 19.35

Akai

Score: 18.35

Pioneer

Score: 18.04

SoundCloud

Score: 16.71

MOOG

Score: 15.87

Brand	Category	Score
iHeartRaves		54.67
Ableton		43.32
Live Nation		28.35
Warner Music		27.23
Lollapalooza		21.17
Trancefamily		20.42
Mixcloud		19.79
Coachella		19.35
Akai		18.35
Pioneer		18.04
SoundCloud		16.71
MOOG		15.87
Amazon Music		14.42
Pro Tools		11.52
Tomorrowland		9.99
Spotify Music		8.30
Brandy Melville		8.07
Beats Electronics		7.67
Acne Studios		7.64
iHeartRadio Music Awards		6.15
Coors		5.83
Free People		5.81
Kodak		5.38
Bud Light		5.05
Pacific Northwest Wonderland		4.79
MTV		4.70
Taco Bell		4.53
Urban Outfitters		4.27
Verizon		3.60
American Eagle		3.52
A Game of Tones		3.35
Carhartt		3.15
Dr. Martens		2.93
Stüssy		2.90
Polaroid		2.78
Paramount Pictures		2.76
ESPN		2.74
Lululemon Athletica		2.69
Tinder		2.60
Airbnb		2.59
ASOS		2.55
NBC		2.55
Fujifilm		2.51
Nickelodeon		2.50
Adobe		2.47
Showtime		2.45
NHL		2.43
Monster Beverage		2.41
Red Bull		2.41
Busch		2.40