Melvoni

Melvoni — hip-hop & rap artist from US.

Brooklyn-born Melvoni gained widespread recognition at just 15 years old for his dynamic mix of vocals, instrumentals, and rap. His EP, "Who TF Is Melvoni?"…

Influence: 50.82% Fanbase: 23.66% Trending: 64.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 26.70% • Very Strong

As of 2025-09-09

304,991

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:39 UTC

Genres

hip-hop & raphip-hop/rapnyc rapcontemporary hip hophip hoptrap

Biography

Brooklyn-born Melvoni gained widespread recognition at just 15 years old for his dynamic mix of vocals, instrumentals, and rap. His EP, "Who TF Is Melvoni?" released in 2020, features singles that delve into the challenges of growing up in a high-pressure environment. Melvoni, born in 2003 in Flatbush, Brooklyn, followed in the footsteps of his older brother, rapper Lil Tjay, by stepping into the music scene in 2018. With hits like "Memories," "Big Rocks," and "No Man's Land," Melvoni's poignant storytelling and powerful vocals have garnered millions of streams and critical acclaim.

Top Brand Affinities

Report Date: 2025-09-09

Melvoni is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (84%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (4,393 avg views per post); Instagram builds the community layer. Affinity data highlights Palm Angels, Spinrilla, True Religion, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melvoni score 1.07% — Moderate bucket.

Brand: Palm AngelsBrand: SpinrillaBrand: True Religion

Followers:304,991

Engagements:3,273

Rate:1.1%

Posts:261

Avg Likes:3,252

Avg Comments:186

Avg Views:4,393

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 304,991 · Engagements 3,273 · Rate 1.1% Posts 261 · Views 4,393 · Avg Likes 3,252 · Avg Comments 186 · Avg Views 4,393	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 25% 13-17: 9% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (25%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (43%) CANADA (5%) UNITED KINGDOM (4%) BRAZIL (4%) GERMANY (4%)	Top regions: UNITED STATES (43%), CANADA (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 3,035 avg likes/post · Youtube: 4,393 avg views/post	Best reach: Youtube 4,393 avg views; best engagement: Instagram 3,035 avg likes

Top Brand Affinities

Palm Angels

Score: 26.70

Spinrilla

Score: 23.57

True Religion

Score: 22.66

Champion

Score: 15.52

SoundCloud

Score: 15.48

Moncler

Score: 10.43

Stone Island

Score: 9.73

Ableton

Score: 9.67

Amazon Music

Score: 9.13

Pro Tools

Score: 9.00

Beats Electronics

Score: 8.89

Marni

Score: 8.88

Brand	Category	Score
Palm Angels		26.70
Spinrilla		23.57
True Religion		22.66
Champion		15.52
SoundCloud		15.48
Moncler		10.43
Stone Island		9.73
Ableton		9.67
Amazon Music		9.13
Pro Tools		9.00
Beats Electronics		8.89
Marni		8.88
New Era		8.21
Kodak		7.72
Pontiac		7.45
Kappa		7.40
Alexander McQueen		7.20
Maybach		6.79
Supreme		6.14
Spotify Music		5.35
Hennessy		5.30
iHeartRadio Music Awards		4.91
ESPN		4.58
FashionNova		4.57
BALMAIN		4.03
Timberland		3.97
Balenciaga		3.85
UGG		3.80
Verizon		3.74
Ferragamo		3.67
Polo Ralph Lauren		3.64
MTV		3.60
Gucci		3.45
Versace		3.44
Stüssy		3.31
NBA		3.22
Carhartt		3.15
GIVENCHY		3.15
Louis Vuitton		3.14
Cartier		3.06
Sprite		3.01
Burberry		2.93
NBC		2.81
Sneakerhead		2.64
Rolls-Royce		2.62
Fendi		2.62
Guess		2.42
Monster Beverage		2.36
Tommy Hilfiger		2.31
Puma		2.17