Melrose Avenue
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,679,722
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:39:48 UTC
Genres
Biography
Melrose Avenue draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, AUSTRALIA, UNITED KINGDOM. The skew is heavily female (84%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 88,500 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Jay Jays, Vegemite, Kmart makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,679,722 · Engagements 16,651 · Rate 0.6% Posts 1,223 · Views 107,895 · Avg Likes 15,930 · Avg Comments 510 · Avg Views 107,895 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 31% 35-44: 7% 13-17: 5% |
Largest: 18-24 (56%); next: 25-34 (31%) |
| Gender Split |
Female: 84% Male: 16% Non-binary/Other: 0% |
Skews female (84%) |
| Top Countries |
UNITED STATES (40%) AUSTRALIA (9%) UNITED KINGDOM (7%) GERMANY (7%) CANADA (6%) |
Top regions: UNITED STATES (40%), AUSTRALIA (9%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 8,967 avg likes/post · Tiktok: 88,500 avg views/post · Youtube: 19,395 avg views/post | Best reach: Tiktok 88,500 avg views; best engagement: Instagram 8,967 avg likes |
Top Brand Affinities
Jay Jays
Vegemite
Kmart
Qantas
boohoo
Newdress
Hot Topic
Sunnies Studios
Woolworths
Lime Crime
World of Warcraft
ULTA Beauty
| Brand | Category | Score |
|---|---|---|
| Jay Jays | 132.39 | |
| Vegemite | 26.78 | |
| Kmart | 22.02 | |
| Qantas | 13.85 | |
| boohoo | 10.02 | |
| Newdress | 9.71 | |
| Hot Topic | 9.04 | |
| Sunnies Studios | 8.39 | |
| Woolworths | 8.23 | |
| Lime Crime | 6.83 | |
| World of Warcraft | 6.06 | |
| ULTA Beauty | 5.21 | |
| iHeartRadio Music Awards | 5.20 | |
| Billabong | 4.46 | |
| essie | 4.41 | |
| Holden | 4.36 | |
| Babybump | 4.15 | |
| The Witcher | 4.15 | |
| Kylie Cosmetics | 4.13 | |
| NARS Cosmetics | 4.10 | |
| Dr. Martens | 3.82 | |
| Primark | 3.63 | |
| Busch | 3.54 | |
| AMC | 3.44 | |
| Coachella | 3.35 | |
| ASOS | 3.34 | |
| Stüssy | 3.34 | |
| shein | 2.95 | |
| Lindt | 2.90 | |
| Calvin Klein | 2.88 | |
| FashionNova | 2.87 | |
| Michael Kors | 2.84 | |
| Revlon | 2.84 | |
| Monster Beverage | 2.76 | |
| NBC | 2.72 | |
| Fenty beauty | 2.67 | |
| Topshop | 2.61 | |
| Too Faced Cosmetics | 2.59 | |
| SheInside | 2.48 | |
| Target | 2.47 | |
| Nickelodeon | 2.44 | |
| Lollapalooza | 2.42 | |
| Sephora | 2.40 | |
| Garnier | 2.33 | |
| League of Legends | 2.28 | |
| Pokemon Go | 2.26 | |
| Aperol | 2.23 | |
| Benefit Cosmetics | 2.22 | |
| Lego | 2.21 | |
| IKEA | 2.19 |
Official Profiles
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LoginArtist: Melrose Avenue
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-11 02:00 UTC | Autumn Kings | The Secret Group | Houston, United States | |
| 2026-04-13 02:00 UTC | Autumn Kings, Melrose Avenue, Stray View | Come and Take It Live | Austin, United States | |
| 2026-04-16 02:00 UTC | Autumn Kings, Melrose Avenue, Stray View | The Masquerade | Atlanta, United States |
