Melly Mike

Melly Mike — hip-hop & rap artist from US.

Melly Mike is a high-energy artist with a passion for anime and a talent for creating intense mosh pits in his home state of Minnesota. Drawing inspiration…

Influence: 19.47% Fanbase: 17.92% Trending: 20.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

FashionNova • 10.90% • Very Strong

As of 2025-09-08

1,160,635

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:35 UTC

Genres

hip-hop & raphip-hop/rap

Biography

Melly Mike is a high-energy artist with a passion for anime and a talent for creating intense mosh pits in his home state of Minnesota. Drawing inspiration from a range of artists including Childish Gambino, Michael Jackson, and Linkin Park, Melly has developed a unique sound that has earned him recognition as one of the best rappers in Minnesota. From opening for Fetty Wap to performing at Soundset, Melly has made a name for himself as a force to be reckoned with in the music scene.

Top Brand Affinities

Report Date: 2025-09-08

Melly Mike is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, INDIA. The audience is heavily male (83%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (534,800 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to FashionNova, Barstool Sports, Pro Tools points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melly Mike score 3.64% — Very Strong bucket.

Brand: FashionNovaBrand: Barstool SportsBrand: Pro Tools

Followers:1,160,635

Engagements:42,220

Rate:3.6%

Posts:1,968

Avg Likes:40,645

Avg Comments:583

Avg Views:541,843

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,160,635 · Engagements 42,220 · Rate 3.6% Posts 1,968 · Views 541,843 · Avg Likes 40,645 · Avg Comments 583 · Avg Views 541,843	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 38% 35-44: 7% 13-17: 7%	Largest: 18-24 (47%); next: 25-34 (38%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (27%) INDONESIA (21%) INDIA (5%) BRAZIL (4%) CANADA (4%)	Top regions: UNITED STATES (27%), INDONESIA (21%), INDIA (5%)
Platform Engagement	Instagram: 14,943 avg likes/post · Tiktok: 534,800 avg views/post · Youtube: 7,043 avg views/post	Best reach: Tiktok 534,800 avg views; best engagement: Tiktok 25,300 avg likes

Top Brand Affinities

FashionNova

Score: 10.90

Barstool Sports

Score: 10.76

Pro Tools

Score: 10.44

Champion

Score: 10.14

Lollapalooza

Score: 9.82

Verizon

Score: 8.73

SoundCloud

Score: 8.67

Ableton

Score: 7.27

Urban Outfitters

Score: 7.14

American Eagle

Score: 6.93

Free People

Score: 6.49

Beats Electronics

Score: 5.98

Brand	Category	Score
FashionNova		10.90
Barstool Sports		10.76
Pro Tools		10.44
Champion		10.14
Lollapalooza		9.82
Verizon		8.73
SoundCloud		8.67
Ableton		7.27
Urban Outfitters		7.14
American Eagle		6.93
Free People		6.49
Beats Electronics		5.98
Lululemon Athletica		5.84
Target		5.27
shein		5.09
Steve Madden		4.98
Kodak		4.83
Margaritaville		4.62
Coach		4.58
Forever 21		4.57
Alexander McQueen		4.52
iHeartRadio Music Awards		4.43
SheInside		4.12
NORDSTROM		4.08
Spotify Music		4.06
Coors		3.94
Busch		3.90
Chipotle Mexican Grill		3.83
Coachella		3.80
Supreme		3.66
Fenty beauty		3.64
Nickelodeon		3.62
Hennessy		3.15
Chrysler		3.06
Gymshark		3.03
Timberland		2.96
Carhartt		2.69
Calvin Klein		2.63
Christian Louboutin		2.46
Los Angeles Lakers		2.46
NFL		2.39
The Olympic Games		2.38
Victoria's Secret		2.26
Guess		2.26
MTV		2.26
WWE		2.26
ASOS		2.18
Bellagio		2.14
Activision Blizzard		2.10
Michael Kors		2.09