Mellow Mood

Mellow Mood — reggae artist from IT.

Formed in 2005, the Italian reggae band Mellow Mood, led by twins Jacopo and Lorenzo Garzia, gained international recognition after their official debut in…

Influence: 53.25% Fanbase: 28.99% Trending: 65.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 146.28% • Very Strong

As of 2025-09-08

397,512

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:51:10 UTC

Genres

reggaereggaedubmodern reggaeroots reggaeitalian reggaereggae fusion

Biography

Formed in 2005, the Italian reggae band Mellow Mood, led by twins Jacopo and Lorenzo Garzia, gained international recognition after their official debut in 2009. Known for their highly acclaimed live performances, the band has amassed tens of millions of views on YouTube for tracks like "Dance Inna Babylon," "Inna Jamaica," and "Sound of a War." Over the past two decades, Mellow Mood has graced major music festivals worldwide, including Rototom Sunsplash, Eurockéennes, California Roots, and Jamming Festival. Collaborating with artists like Anthony B, Kabaka Pyramid, and Tanya Stephens, the band operates the independent record label La Tempesta Dub with producer Paolo Baldini DubFiles, releasing six albums and multiple singles and dub versions.

With a new album scheduled for release in April 2025, Mellow Mood continues to expand their musical horizons, gearing up for an upcoming tour. The band's diverse collaborations with international artists and their energetic performances have solidified their status as a prominent force in the reggae scene, captivating audiences with their unique sound and infectious rhythms.

Top Brand Affinities

Report Date: 2025-09-08

Mellow Mood cuts through with 18-24 & 25-34 audiences and consistency across BANGLADESH, BRAZIL, ITALY. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,400 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with The House of Marley, Mixcloud, Akg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mellow Mood score 0.22% — Low bucket.

Brand: The House of MarleyBrand: MixcloudBrand: Akg

Followers:397,512

Engagements:876

Rate:0.2%

Posts:438

Avg Likes:864

Avg Comments:40

Avg Views:3,493

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 397,512 · Engagements 876 · Rate 0.2% Posts 438 · Views 3,493 · Avg Likes 864 · Avg Comments 40 · Avg Views 3,493	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 42% 35-44: 9% 13-17: 3%	Largest: 18-24 (43%); next: 25-34 (42%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	BANGLADESH (12%) BRAZIL (10%) ITALY (9%) MEXICO (8%) UNITED STATES (6%)	Top regions: BANGLADESH (12%), BRAZIL (10%), ITALY (9%)
Platform Engagement	Instagram: 663 avg likes/post · Tiktok: 1,093 avg views/post · Youtube: 2,400 avg views/post	Best reach: Youtube 2,400 avg views; best engagement: Instagram 663 avg likes

Top Brand Affinities

The House of Marley

Score: 146.28

Mixcloud

Score: 15.65

Akg

Score: 15.53

Akai

Score: 14.66

Peroni

Score: 11.92

Amazon Music

Score: 11.54

Pro Tools

Score: 9.88

Campari

Score: 9.83

Sennheiser

Score: 9.73

Arezzo

Score: 9.55

Superga

Score: 9.45

Ableton

Score: 7.71

Brand	Category	Score
The House of Marley		146.28
Mixcloud		15.65
Akg		15.53
Akai		14.66
Peroni		11.92
Amazon Music		11.54
Pro Tools		9.88
Campari		9.83
Sennheiser		9.73
Arezzo		9.55
Superga		9.45
Ableton		7.71
Pioneer		7.13
SoundCloud		4.04
Movistar		4.02
Spotify Music		3.83
Polaroid		3.59
Alfa Romeo		3.58
Beats Electronics		3.37
Vans		3.12
Carhartt		2.96
Fiat		2.80
Pantone Inc		2.78
Dr. Martens		2.64
Jack Daniels		2.44
GoPro		2.39
musical.ly		2.15
Ducati		2.11
National Geographic		2.05
Aperol		2.03
Red Bull		1.94
Timberland		1.93
Kodak		1.92
Heineken		1.84
Guinness		1.80
Ray-Ban		1.79
Universal		1.79
A Game of Tones		1.76
Fujifilm		1.75
Yamaha		1.67
Pizza Lover		1.64
The North Face		1.59
Canon		1.57
Ferrero		1.56
Huawei		1.47
Bellagio		1.46
Nikon		1.45
Travelgram		1.44
Volkswagen		1.43
Warner Bros		1.38