Mello Buckzz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
787,353
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:59 UTC
Genres
Biography
As a professional music writer, I craft engaging and informative content that resonates with readers. Through my expertise, I strive to capture the essence of music and convey its impact on listeners. With a keen focus on detail and a passion for storytelling, I aim to deliver compelling narratives that enhance the reader's understanding and appreciation of the music industry.
Mello Buckzz is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily female (58%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (130,400 avg views per post); Instagram builds the community layer. Affinity data highlights True Religion, Palm Angels, Spinrilla, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 787,353 · Engagements 30,695 · Rate 3.9% Posts 702 · Views 183,382 · Avg Likes 29,877 · Avg Comments 921 · Avg Views 183,382 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 35% 13-17: 7% 35-44: 6% |
Largest: 18-24 (52%); next: 25-34 (35%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (83%) CANADA (2%) UNITED KINGDOM (2%) BRAZIL (2%) FRANCE (1%) |
Top regions: UNITED STATES (83%), CANADA (2%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 23,508 avg likes/post · Tiktok: 130,400 avg views/post · Youtube: 52,982 avg views/post | Best reach: Tiktok 130,400 avg views; best engagement: Instagram 23,508 avg likes |
Top Brand Affinities
True Religion
Palm Angels
Spinrilla
Benihana
WNBA
Marni
FashionNova
Alexander McQueen
Amazon Music
Champion
iHeartRadio Music Awards
Pro Tools
| Brand | Category | Score |
|---|---|---|
| True Religion | 44.18 | |
| Palm Angels | 39.77 | |
| Spinrilla | 38.12 | |
| Benihana | 15.99 | |
| WNBA | 14.33 | |
| Marni | 13.02 | |
| FashionNova | 12.23 | |
| Alexander McQueen | 11.94 | |
| Amazon Music | 10.78 | |
| Champion | 7.97 | |
| iHeartRadio Music Awards | 7.60 | |
| Pro Tools | 7.30 | |
| Lanvin | 7.14 | |
| SoundCloud | 6.88 | |
| Moncler | 6.65 | |
| Hennessy | 6.09 | |
| Kodak | 6.03 | |
| Maybach | 5.52 | |
| Steve Madden | 5.32 | |
| Coach | 5.24 | |
| shein | 5.15 | |
| Dolce & Gabbana | 4.85 | |
| UGG | 4.55 | |
| SheInside | 4.20 | |
| Balenciaga | 4.18 | |
| Versace | 3.80 | |
| BALMAIN | 3.67 | |
| Beats Electronics | 3.51 | |
| GIVENCHY | 3.48 | |
| Spotify Music | 3.47 | |
| Fenty beauty | 3.42 | |
| MTV | 3.38 | |
| NBA | 3.31 | |
| Supreme | 3.30 | |
| ESPN | 3.29 | |
| Burberry | 3.24 | |
| Prada | 3.13 | |
| Fendi | 3.05 | |
| Marc Jacobs | 3.04 | |
| Louis Vuitton | 2.95 | |
| NBC | 2.89 | |
| Christian Louboutin | 2.82 | |
| Yves Saint Laurent | 2.76 | |
| NFL | 2.74 | |
| TOM FORD | 2.69 | |
| Gucci | 2.69 | |
| Victoria's Secret | 2.61 | |
| Lululemon Athletica | 2.48 | |
| Michael Kors | 2.47 | |
| Forever 21 | 2.40 |
Official Profiles
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LoginArtist: Mello Buckzz
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
