Mellina Tey
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
172,122
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:45 UTC
Genres
Biography
Mellina Tey is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily female (62%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (22,850 avg views per post); Tiktok builds the community layer. Affinity data highlights MISSGUIDED, Jovani, Nakd, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 172,122 · Engagements 5,495 · Rate 3.2% Posts 1,139 · Views 25,834 · Avg Likes 5,000 · Avg Comments 79 · Avg Views 25,834 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 30% 13-17: 6% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (30%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (26%) BRAZIL (7%) UNITED KINGDOM (5%) POLAND (5%) ITALY (5%) |
Top regions: UNITED STATES (26%), BRAZIL (7%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 1,758 avg likes/post · Tiktok: 22,850 avg views/post · Youtube: 2,984 avg views/post | Best reach: Tiktok 22,850 avg views; best engagement: Tiktok 2,987 avg likes |
Top Brand Affinities
MISSGUIDED
Jovani
Nakd
REVOLVE
Alpro
Juvederm
boohoo
Nasty Gal
River Island
Ellesse
Monster High
ASOS
| Brand | Category | Score |
|---|---|---|
| MISSGUIDED | 26.74 | |
| Jovani | 25.17 | |
| Nakd | 20.24 | |
| REVOLVE | 17.78 | |
| Alpro | 14.17 | |
| Juvederm | 14.00 | |
| boohoo | 13.29 | |
| Nasty Gal | 12.29 | |
| River Island | 10.92 | |
| Ellesse | 10.91 | |
| Monster High | 10.32 | |
| ASOS | 9.70 | |
| Topshop | 9.16 | |
| Pagani | 7.48 | |
| Harrods | 6.85 | |
| UGG | 6.81 | |
| Carlsberg | 6.45 | |
| Sunnies Studios | 6.22 | |
| Vivienne Westwood | 6.19 | |
| OOTD Magazine | 6.02 | |
| Dsquared | 5.79 | |
| Tomorrowland | 5.41 | |
| Alexander McQueen | 5.16 | |
| Coach | 4.85 | |
| Hurley | 4.44 | |
| Urban Outfitters | 4.42 | |
| CNN | 4.40 | |
| Tesco | 3.71 | |
| Colgate | 3.61 | |
| Dr. Martens | 3.51 | |
| Timberland | 3.47 | |
| Hermès | 3.26 | |
| Chrysler | 3.24 | |
| Polo Ralph Lauren | 3.19 | |
| Warner Bros | 3.17 | |
| Spotify Music | 3.09 | |
| Lush | 3.07 | |
| SoundCloud | 3.06 | |
| Gymshark | 3.00 | |
| Victoria's Secret | 2.96 | |
| Lacoste | 2.91 | |
| H&M | 2.90 | |
| Emporium | 2.88 | |
| Bugatti | 2.81 | |
| FOREX | 2.75 | |
| Calvin Klein | 2.71 | |
| Moschino | 2.70 | |
| Hollister Co | 2.69 | |
| Carhartt | 2.66 | |
| Beats Electronics | 2.66 |
Official Profiles
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LoginArtist: Mellina Tey
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
