Mella Dee

Mella Dee — electronic artist from GB.

Mella Dee, also known as Ryan Aitchison, is a prolific artist known for his strong work ethic and diverse sound. From glitchy techno to euphoric synth-laden…

Influence: 52.12% Fanbase: 29.32% Trending: 63.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 98.37% • Very Strong

As of 2025-09-09

76,706

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:44:36 UTC

Genres

electronicelectronicbass househousedisco housetech housetechno

Biography

Mella Dee, also known as Ryan Aitchison, is a prolific artist known for his strong work ethic and diverse sound. From glitchy techno to euphoric synth-laden house, he has released a steady stream of EPs and singles on labels like trUst Recordings and Warehouse Music, gaining popularity at clubs worldwide including Berghain and Amnesia. Not one to repeat himself, Mella Dee continually evolves his sound, exploring collaborations and delving into techier realms inspired by artists like Ricardo Villalobos and Craig Richards.

With releases that showcase his versatility, such as the synth anthem ‘Riptide’ with Bernard Sumner and the slick house track ‘Love It or Not’ featuring Infinite Coles, Mella Dee remains a staple in the record bags of DJs like Midland and dBridge. A key figure in British club culture, he continues to push boundaries and innovate in his DJ sets and productions.

Top Brand Affinities

Report Date: 2025-09-09

Mella Dee resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, IRELAND, GERMANY. With a heavily male (83%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (3,017 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, Pioneer, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mella Dee score 2.95% — Strong bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:76,706

Engagements:2,263

Rate:3.0%

Posts:385

Avg Likes:2,205

Avg Comments:56

Avg Views:5,395

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 76,706 · Engagements 2,263 · Rate 3.0% Posts 385 · Views 5,395 · Avg Likes 2,205 · Avg Comments 56 · Avg Views 5,395	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 39% 35-44: 10% 13-17: 5%	Largest: 18-24 (41%); next: 25-34 (39%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED KINGDOM (27%) IRELAND (8%) GERMANY (8%) FRANCE (6%) ITALY (6%)	Top regions: UNITED KINGDOM (27%), IRELAND (8%), GERMANY (8%)
Platform Engagement	Instagram: 1,878 avg likes/post · Tiktok: 3,017 avg views/post · Youtube: 2,378 avg views/post	Best reach: Tiktok 3,017 avg views; best engagement: Instagram 1,878 avg likes

Top Brand Affinities

Mixcloud

Score: 98.37

Pioneer

Score: 53.27

Ableton

Score: 37.78

MOOG

Score: 29.24

SoundCloud

Score: 20.95

Vauxhall

Score: 16.73

Trancefamily

Score: 14.52

Akai

Score: 14.20

Carlsberg

Score: 11.17

Sennheiser

Score: 10.83

Amazon Music

Score: 9.45

MISSGUIDED

Score: 9.13

Brand	Category	Score
Mixcloud		98.37
Pioneer		53.27
Ableton		37.78
MOOG		29.24
SoundCloud		20.95
Vauxhall		16.73
Trancefamily		14.52
Akai		14.20
Carlsberg		11.17
Sennheiser		10.83
Amazon Music		9.45
MISSGUIDED		9.13
Selfridges		9.11
Tomorrowland		8.88
Stüssy		8.86
Stone Island		7.71
Guinness		7.70
Acne Studios		7.56
Vivienne Westwood		6.91
Tate Modern		6.83
Atmos		6.82
River Island		6.63
ASOS		6.48
Tesco		6.38
boohoo		6.29
Beats Electronics		5.79
Amstel		5.68
Spotify Music		4.92
Smirnoff		4.53
Topshop		4.53
Carhartt		4.52
Garnier		4.30
Dr. Martens		3.98
Coachella		3.75
Aperol		3.50
Heineken		3.20
The North Face		3.14
BBC		3.02
Harrods		3.01
Showtime		2.97
Primark		2.82
Emporium		2.80
Lush		2.61
Urban Outfitters		2.50
Moschino		2.38
Reebok		2.15
Red Bull		2.15
Fujifilm		2.04
ASICS		2.03
Supreme		2.03