Mélissa Laveaux

Mélissa Laveaux — pop artist from FR.

Mélissa Laveaux, a Haitian-Canadian singer-songwriter currently residing in Paris, gained initial recognition in 2008 with her cover of Elliot Smith's "Needle…

Influence: 49.24% Fanbase: 24.12% Trending: 61.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Monoprix • 39.53% • Very Strong

As of 2025-09-09

29,279

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:38:33 UTC

Genres

poppopindie popfolk & traditionalfrench indie folk

Biography

Mélissa Laveaux, a Haitian-Canadian singer-songwriter currently residing in Paris, gained initial recognition in 2008 with her cover of Elliot Smith's "Needle in the Hay." Mixing afro-Caribbean rhythms with indie folk melodies, she showcases her talent through fluid percussive fingerpicking on the electric guitar. Laveaux explores various genres before settling into her unique style, characterized by a gritty yet ethereal vocal delivery.

Top Brand Affinities

Report Date: 2025-09-09

Mélissa Laveaux performs best with fans in the 25-34 range, concentrated in FRANCE, ROMANIA, UNITED STATES. Audience composition is female-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 574 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Monoprix, Fnac, Accor Hotels, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Mélissa Laveaux is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mélissa Laveaux score 0.69% — Low bucket.

Brand: MonoprixBrand: FnacBrand: Accor Hotels

Followers:29,279

Engagements:203

Rate:0.7%

Posts:565

Avg Likes:202

Avg Comments:6

Avg Views:797

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,279 · Engagements 203 · Rate 0.7% Posts 565 · Views 797 · Avg Likes 202 · Avg Comments 6 · Avg Views 797	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 29% 35-44: 18% 45-64: 11%	Largest: 25-34 (39%); next: 18-24 (29%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	FRANCE (54%) ROMANIA (16%) UNITED STATES (8%) CANADA (7%) BRAZIL (3%)	Top regions: FRANCE (54%), ROMANIA (16%), UNITED STATES (8%)
Platform Engagement	Instagram: 153 avg likes/post · Tiktok: 574 avg views/post · Youtube: 223 avg views/post	Best reach: Tiktok 574 avg views; best engagement: Instagram 153 avg likes

Top Brand Affinities

Monoprix

Score: 39.53

Fnac

Score: 35.89

Accor Hotels

Score: 28.31

MOOG

Score: 28.31

Marcelle

Score: 19.92

Mixcloud

Score: 14.22

Ricard

Score: 13.78

Jean Paul Gaultier

Score: 11.19

Ableton

Score: 11.10

ESPRIT

Score: 10.92

Galeries Lafayette

Score: 10.83

Tate Modern

Score: 9.98

Brand	Category	Score
Monoprix		39.53
Fnac		35.89
Accor Hotels		28.31
MOOG		28.31
Marcelle		19.92
Mixcloud		14.22
Ricard		13.78
Jean Paul Gaultier		11.19
Ableton		11.10
ESPRIT		10.92
Galeries Lafayette		10.83
Tate Modern		9.98
Air France		9.72
Garnier		9.46
Amazon Music		7.94
JACQUEMUS		7.54
PLAYMOBIL		6.68
Carrefour		6.08
Kickstarter		5.89
Spotify Music		5.84
Longchamp		5.24
Anthropologie		4.58
Kodak		4.50
Leica		4.38
SoundCloud		4.22
Skoda		3.97
Montblanc		3.96
Tinder		3.85
Cartier		3.85
NBC		3.19
Polaroid		3.18
Faber-Castell		3.17
BBC		3.06
ASOS		2.99
Dr. Martens		2.93
Airbnb		2.69
Paypal		2.65
Vogue		2.59
Paramount Pictures		2.30
Fujifilm		2.28
Pantone Inc		2.22
Citroen		2.22
Coachella		2.12
Beats Electronics		2.11
Christian Louboutin		2.08
Fenty beauty		2.03
Yves Saint Laurent		2.00
Showtime		2.00
Netflix		1.89
Hermès		1.85