Melissa Etheridge
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
766,615
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:30:24 UTC
Genres
Biography
In 2022, Etheridge made a triumphant return to the stage with her one-woman show, My Window – A Journey Through Life, which premiered to sold-out audiences and is set to move to Broadway in 2023. Her enduring talent and resilience, exemplified by her victory over breast cancer, continue to captivate audiences and solidify her status as a music icon.
Melissa Etheridge stands out with 25-34 & 35-44 audiences across UNITED STATES, CANADA, AUSTRALIA. The profile is heavily female (67%), and content lands hardest on Tiktok, where posts average 13,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with NBC, Amazon Music, The Home Depot, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Melissa Etheridge a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 766,615 · Engagements 3,147 · Rate 0.4% Posts 3,121 · Views 16,234 · Avg Likes 2,990 · Avg Comments 117 · Avg Views 16,234 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 35-44: 26% 45-64: 26% 18-24: 17% |
Largest: 25-34 (30%); next: 35-44 (26%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
UNITED STATES (56%) CANADA (9%) AUSTRALIA (6%) NIGERIA (6%) BRAZIL (3%) |
Top regions: UNITED STATES (56%), CANADA (9%), AUSTRALIA (6%) |
| Platform Engagement | Instagram: 1,746 avg likes/post · Tiktok: 13,700 avg views/post · Youtube: 2,534 avg views/post | Best reach: Tiktok 13,700 avg views; best engagement: Instagram 1,746 avg likes |
Top Brand Affinities
NBC
Amazon Music
The Home Depot
Walgreens
CNN
Margaritaville
Kroger
Paramount Pictures
MTV
Kickstarter
PetSmart
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| NBC | 9.51 | |
| Amazon Music | 7.62 | |
| The Home Depot | 5.02 | |
| Walgreens | 4.93 | |
| CNN | 4.91 | |
| Margaritaville | 4.75 | |
| Kroger | 4.53 | |
| Paramount Pictures | 4.32 | |
| MTV | 4.25 | |
| Kickstarter | 4.19 | |
| PetSmart | 4.15 | |
| iHeartRadio Music Awards | 4.10 | |
| BarkBox | 4.03 | |
| Verizon | 3.65 | |
| Columbia Pictures | 3.65 | |
| Holden | 3.62 | |
| ESPN | 3.51 | |
| Pfizer | 3.49 | |
| ABC | 3.47 | |
| Heinz | 3.45 | |
| Costco | 3.32 | |
| NFL | 3.32 | |
| Busch | 3.16 | |
| Spotify Music | 3.13 | |
| Snoopy And The Peanuts Gang | 3.08 | |
| Showtime | 3.00 | |
| The Olympic Games | 2.95 | |
| Martini | 2.94 | |
| NHL | 2.87 | |
| Budweiser | 2.80 | |
| Philips | 2.78 | |
| Target | 2.72 | |
| AMC | 2.66 | |
| Cadillac | 2.61 | |
| Geocaching | 2.49 | |
| Nickelodeon | 2.49 | |
| Walmart | 2.48 | |
| Airbnb | 2.42 | |
| Bellagio | 2.35 | |
| Guinness | 2.31 | |
| Coachella | 2.29 | |
| Jeep | 2.23 | |
| Sunnies Studios | 2.21 | |
| Amazon | 2.20 | |
| Jack Daniels | 2.19 | |
| BBC | 2.15 | |
| Dr. Martens | 2.12 | |
| Tiffany & Co | 2.09 | |
| Pixar | 2.08 | |
| Chipotle Mexican Grill | 2.08 |
Official Profiles
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LoginArtist: Melissa Etheridge
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















