Melanie Martinez

Melanie Martinez — pop artist from US.

Melanie Martinez, a singer-songwriter-filmmaker from New York City, gained recognition with her debut album "CRY BABY" in 2015. Her second album, "K-12,"…

Influence: 77.87% Fanbase: 79.53% Trending: 77.04% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 16.72% • Very Strong

As of 2025-09-26

40,041,342

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:51:26 UTC

Genres

popdance poppopindie poprockmodern rockalternativealt zalternativeelectronicelectropopother electronic music

Biography

Melanie Martinez, a singer-songwriter-filmmaker from New York City, gained recognition with her debut album "CRY BABY" in 2015. Her second album, "K-12," released in September 2019, achieved RIAA Gold certification and debuted at #3 on the Billboard 200 chart. The accompanying musical film, also titled "K-12," premiered in over 425 cinemas across 32 countries.

In 2021, Martinez released her latest album, "PORTALS," marking her return after a four-year hiatus. With over 12 billion streams to her name, Martinez's music has garnered a dedicated following, highlighted by the success of the single "Play Date," which experienced a resurgence in 2020 on platforms like TikTok.

Top Brand Affinities

Report Date: 2025-09-26

Melanie Martinez connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (76%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 18,400,000 avg views per post; Tiktok adds dependable engagement depth. Overlap with Arctic Fox hair Color, Lime Crime, Hot Topic highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Melanie Martinez moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melanie Martinez score 6.20% — Very Strong bucket.

Brand: Arctic Fox hair ColorBrand: Lime CrimeBrand: Hot Topic

Followers:40,041,342

Engagements:2,482,581

Rate:6.2%

Posts:231

Avg Likes:2,244,602

Avg Comments:75,676

Avg Views:25,652,212

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,041,342 · Engagements 2,482,581 · Rate 6.2% Posts 231 · Views 25,652,212 · Avg Likes 2,244,602 · Avg Comments 75,676 · Avg Views 25,652,212	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 18% 13-17: 14% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (18%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	UNITED STATES (32%) BRAZIL (16%) UNITED KINGDOM (4%) MEXICO (3%) CANADA (3%)	Top regions: UNITED STATES (32%), BRAZIL (16%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 702,014 avg likes/post · Tiktok: 18,400,000 avg views/post · Youtube: 7,252,212 avg views/post	Best reach: Tiktok 18,400,000 avg views; best engagement: Tiktok 1,200,000 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 16.72

Lime Crime

Score: 13.86

Hot Topic

Score: 10.17

Five Nights at Freddy's

Score: 9.98

Barbie

Score: 9.38

Monster High

Score: 8.51

SpeedPaint

Score: 8.22

ColourPop

Score: 7.30

ULTA Beauty

Score: 6.46

Coach

Score: 5.15

The Sims

Score: 4.56

Urban Outfitters

Score: 4.46

Brand	Category	Score
Arctic Fox hair Color		16.72
Lime Crime		13.86
Hot Topic		10.17
Five Nights at Freddy's		9.98
Barbie		9.38
Monster High		8.51
SpeedPaint		8.22
ColourPop		7.30
ULTA Beauty		6.46
Coach		5.15
The Sims		4.56
Urban Outfitters		4.46
Taco Bell		4.45
Cartoon Network		4.35
Smashbox		4.17
BH Cosmetics		3.78
Prismacolor		3.45
Dr. Martens		3.42
Target		3.36
NBC		3.06
CBS Television Studios		3.01
AMC		2.90
Benefit Cosmetics		2.88
Polaroid		2.83
Sunnies Studios		2.83
Lollapalooza		2.77
League of Legends		2.70
CBS		2.67
NYX Cosmetics		2.65
Anastasia Beverly Hills		2.60
Monster Beverage		2.57
Too Faced Cosmetics		2.51
Primark		2.45
Make Up For Ever		2.44
Kylie Cosmetics		2.42
Urban Decay Cosmetics		2.36
Fenty beauty		2.32
ASOS		2.29
Faber-Castell		2.26
Nintendo		2.14
Chrysler		1.97
Lush		1.95
Sephora		1.92
Pixar		1.91
Cafecito		1.91
Fendi		1.90
Tarte Cosmetics		1.79
Coachella		1.75
Hollister Co		1.71
Showtime		1.63