Melanie Fiona

Melanie Fiona — r&b, funk & soul artist from CA.

Hailing from Toronto, Canada, and now based in Los Angeles, Melanie Fiona is a two-time Grammy Award winner known for her soulful vocals and compelling…

Influence: 63.45% Fanbase: 46.69% Trending: 71.83% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 36.46% • Very Strong

As of 2025-09-09

1,213,402

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:43 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&breggaedancehall

Biography

Hailing from Toronto, Canada, and now based in Los Angeles, Melanie Fiona is a two-time Grammy Award winner known for her soulful vocals and compelling storytelling. Her debut album, The Bridge, and follow-up The MF Life, both received critical acclaim and showcased her versatility as a singer-songwriter, with hits like "It Kills Me" and collaborations with artists like Cee Lo Green and John Legend.

Melanie's dynamic performances have seen her tour with industry heavyweights like Kanye West and Alicia Keys. Alongside her music career, she is a dedicated mother and creative entrepreneur, co-hosting The Mama’s Den podcast and expanding her lifestyle brand, Melly Belly. Fans can look forward to new music from Melanie Fiona, with the release of two singles in late 2024 and an upcoming EP in early 2025.

Top Brand Affinities

Report Date: 2025-09-09

Melanie Fiona converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, JAMAICA. Audience shape is heavily female (80%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 5,544 avg views per post, with supportive conversation on Instagram. Shared audience with Shea Moisture, WNBA, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melanie Fiona score 0.39% — Low bucket.

Brand: Shea MoistureBrand: WNBABrand: Amazon Music

Followers:1,213,402

Engagements:4,749

Rate:0.4%

Posts:1,065

Avg Likes:4,678

Avg Comments:116

Avg Views:7,023

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,213,402 · Engagements 4,749 · Rate 0.4% Posts 1,065 · Views 7,023 · Avg Likes 4,678 · Avg Comments 116 · Avg Views 7,023	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 9% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (73%) CANADA (4%) JAMAICA (4%) UNITED KINGDOM (3%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (73%), CANADA (4%), JAMAICA (4%)
Platform Engagement	Instagram: 3,836 avg likes/post · Tiktok: 5,544 avg views/post · Youtube: 1,479 avg views/post	Best reach: Tiktok 5,544 avg views; best engagement: Instagram 3,836 avg likes

Top Brand Affinities

Shea Moisture

Score: 36.46

WNBA

Score: 23.86

Amazon Music

Score: 23.04

Live Nation

Score: 20.76

Kinky-Curly

Score: 19.27

Fabletics

Score: 14.15

REVOLVE

Score: 10.57

Marshalls

Score: 10.01

FashionNova

Score: 9.47

Dollar Tree

Score: 9.07

JACQUEMUS

Score: 8.63

T.J. Maxx

Score: 8.34

Brand	Category	Score
Shea Moisture		36.46
WNBA		23.86
Amazon Music		23.04
Live Nation		20.76
Kinky-Curly		19.27
Fabletics		14.15
REVOLVE		10.57
Marshalls		10.01
FashionNova		9.47
Dollar Tree		9.07
JACQUEMUS		8.63
T.J. Maxx		8.34
CNN		7.89
Hennessy		7.55
Macy's		7.47
iHeartRadio Music Awards		7.39
Foot Locker		7.38
Fenty beauty		7.00
Steve Madden		6.89
OLD NAVY		6.87
ESPN		6.61
Publix		6.49
MamaBear		6.47
MISSGUIDED		6.46
Tory Burch		6.38
Coach		6.36
Gerber		6.34
Target		6.33
Free People		6.32
ULTA Beauty		5.85
Walgreens		5.75
Champion		5.59
Kroger		5.52
FedEx		5.18
boohoo		5.11
NBC		4.79
NARS Cosmetics		4.79
shein		4.76
NORDSTROM		4.42
Forever 21		4.26
HomeGoods		4.25
Los Angeles Lakers		4.24
Chick-fil-A		4.20
NFL		4.19
Margaritaville		4.18
MTV		4.17
SheInside		4.12
ASOS		4.05
Verizon		4.02
Smashbox		3.92