Melanie C

Melanie C — pop artist from GB.

The Spice Girls rose to fame with their debut single 'Wannabe' in 1996, leading to their album 'Spice' selling over 31 million copies worldwide and becoming…

Influence: 60.58% Fanbase: 44.46% Trending: 68.64% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Victoria Beckham • 41.27% • Very Strong

As of 2025-09-09

1,550,437

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:09:20 UTC

Genres

popdance poppopnew wave popmainstream poprockpop rockelectronicelectropopbubblegum danceeuropeaneuropop

Biography

The Spice Girls rose to fame with their debut single 'Wannabe' in 1996, leading to their album 'Spice' selling over 31 million copies worldwide and becoming the best-selling album by a female group. The group went on to sell over 85 million records, winning numerous awards, including a BRIT for Outstanding Contribution to British Music. Melanie C, also known as Sporty Spice, found solo success with hits like 'I Turn To You' and 'Never Be the Same Again', achieving over 3 million album sales, two Number 1 singles, and six Top 10 singles.

In 2012, Melanie C reunited with the Spice Girls for a memorable performance at the Olympic Closing Ceremony in London, considered a highlight of the group's career. The event, viewed by billions worldwide, solidified the group's iconic status, with their impact transcending music and even influencing the perception of black cabs.

Top Brand Affinities

Report Date: 2025-09-09

Melanie C indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (64%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 98,300 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Victoria Beckham, All Saints, Grindr, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Melanie C when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Melanie C score 1.56% — Moderate bucket.

Brand: Victoria BeckhamBrand: All SaintsBrand: Grindr

Followers:1,550,437

Engagements:24,207

Rate:1.6%

Posts:815

Avg Likes:23,515

Avg Comments:736

Avg Views:184,089

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,550,437 · Engagements 24,207 · Rate 1.6% Posts 815 · Views 184,089 · Avg Likes 23,515 · Avg Comments 736 · Avg Views 184,089	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 25% 35-44: 19% 45-64: 8%	Largest: 25-34 (46%); next: 18-24 (25%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (15%) BRAZIL (11%) UNITED KINGDOM (9%) GERMANY (5%) PHILIPPINES (4%)	Top regions: UNITED STATES (15%), BRAZIL (11%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 15,294 avg likes/post · Tiktok: 98,300 avg views/post · Youtube: 85,789 avg views/post	Best reach: Tiktok 98,300 avg views; best engagement: Instagram 15,294 avg likes

Top Brand Affinities

Victoria Beckham

Score: 41.27

All Saints

Score: 17.83

Grindr

Score: 16.67

ITV

Score: 15.72

Marks & Spencer

Score: 15.38

Sainsbury's

Score: 13.68

Tate Modern

Score: 13.67

Score: 11.91

Mixcloud

Score: 11.55

Barbie

Score: 9.96

Barbour

Score: 8.33

Qantas

Score: 8.31

Brand	Category	Score
Victoria Beckham		41.27
All Saints		17.83
Grindr		16.67
ITV		15.72
Marks & Spencer		15.38
Sainsbury's		13.68
Tate Modern		13.67
Next		11.91
Mixcloud		11.55
Barbie		9.96
Barbour		8.33
Qantas		8.31
River Island		8.15
Vivienne Westwood		7.72
Vauxhall		7.30
MATTEL		6.42
Pioneer		5.85
Power Rangers		5.74
Selfridges		5.73
ALDI		5.63
KARL LAGERFELD		5.59
Primark		4.95
Cadbury		4.73
boohoo		4.68
Tesco		4.64
Baileys		4.61
Alexander McQueen		4.50
TOM FORD		4.37
Babybump		4.30
NBC		4.19
Nespresso		4.18
BALMAIN		4.10
ASOS		4.05
Lush		4.05
Columbia Pictures		3.76
Harrods		3.70
Lindt		3.66
Dr. Martens		3.65
Showtime		3.64
Summit Entertainment		3.56
Aperol		3.53
Wella		3.43
Guinness		3.40
LEGOLAND		3.38
Martini		3.34
Hilton		3.33
Moschino		3.25
Topshop		3.14
Lego		3.10
Sunnies Studios		3.07