Mejja

Mejja — pop artist from KE.

Mejja, born Major Nemeye Khadija, grew up in Majengo slums in Nyeri county, Kenya. He first gained recognition through a talent search by Celtel, where he…

Influence: 55.73% Fanbase: 42.96% Trending: 62.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 14.50% • Very Strong

As of 2025-09-08

1,646,220

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:52:18 UTC

Genres

poppophip-hop & raphip-hop/rapafricanbenga

Biography

Mejja, born Major Nemeye Khadija, grew up in Majengo slums in Nyeri county, Kenya. He first gained recognition through a talent search by Celtel, where he emerged as the first runner-up nationally. In 2007, he moved to Nairobi and was mentored by Clemo of Calif Records, ultimately signing with the label. Mejja's music journey began with the group 'Ghetto clan' and later formed the successful trio Kansoul with Kidkora and Madtraxx, releasing hit songs like Nyongwa and Dabo tap. His breakout track, 'Jana kuliendaje,' earned him an award at Kenya's Chaguo la teeniz.

Growing up in Majengo slums, Mejja, also known as 'Okwonkwo,' found early success in music through Celtel's talent search, finishing as a top contestant nationally. After relocating to Nairobi in 2007, he connected with Clemo of Calif Records, leading to a record deal. Transitioning from the 'Ghetto clan,' Mejja joined forces with Kidkora and Madtraxx to form the popular trio Kansoul, known for hits like Nyongwa and Dabo tap. His breakthrough came with the release of 'Jana kuliendaje' in 2008, which garnered him an award at Kenya's Chaguo la teeniz.

Top Brand Affinities

Report Date: 2025-09-08

Mejja performs best with fans in the 25-34 range, concentrated in KENYA, UNITED STATES, TANZANIA. Audience composition is heavily male (79%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 4,354,350 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Airtel, Hennessy, Colgate, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Mejja is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mejja score 4.72% — Very Strong bucket.

Brand: AirtelBrand: HennessyBrand: Colgate

Followers:1,646,220

Engagements:77,663

Rate:4.7%

Posts:4,022

Avg Likes:73,816

Avg Comments:3,818

Avg Views:4,354,350

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,646,220 · Engagements 77,663 · Rate 4.7% Posts 4,022 · Views 4,354,350 · Avg Likes 73,816 · Avg Comments 3,818 · Avg Views 4,354,350	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 43% 35-44: 5% 13-17: 3%	Largest: 25-34 (49%); next: 18-24 (43%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	KENYA (85%) UNITED STATES (6%) TANZANIA (2%) UGANDA (1%) UNITED KINGDOM (1%)	Top regions: KENYA (85%), UNITED STATES (6%), TANZANIA (2%)
Platform Engagement	Instagram: 4,210 avg likes/post · Youtube: 4,354,350 avg views/post	Best reach: Youtube 4,354,350 avg views; best engagement: Youtube 69,606 avg likes

Top Brand Affinities

Airtel

Score: 14.50

Hennessy

Score: 4.85

Colgate

Score: 4.10

Timberland

Score: 3.23

Nokia

Score: 3.15

Land Rover

Score: 2.25

Subaru

Score: 2.20

FOREX

Score: 1.92

Los Angeles Lakers

Score: 1.89

Rolex

Score: 1.64

Google

Score: 1.57

Showtime

Score: 1.50

Brand	Category	Score
Airtel		14.50
Hennessy		4.85
Colgate		4.10
Timberland		3.23
Nokia		3.15
Land Rover		2.25
Subaru		2.20
FOREX		1.92
Los Angeles Lakers		1.89
Rolex		1.64
Google		1.57
Showtime		1.50
FashionNova		1.48
Mazda		1.41
Toyota		1.27
Heineken		1.12
Balenciaga		1.09
The Olympic Games		1.08
FIFA		1.05
Guinness		0.99
Lamborghini		0.96
SoundCloud		0.95
Airbnb		0.94
National Geographic		0.94
Red Bull		0.86
Nissan		0.84
musical.ly		0.81
Coca-Cola		0.79
HBO		0.78
NBA		0.77
Puma		0.77
Adidas		0.75
Universal		0.74
Samsung Group		0.73
Supreme		0.72
Nikon		0.69
Nike		0.66
WWE		0.64
Ferrari		0.62
Vans		0.57
Mercedes-Benz		0.57
Canon		0.53
Porsche		0.52
Gucci		0.51
Spotify Music		0.46
Apple		0.46
Netflix		0.44
Marvel Entertainment		0.41
PlayStation		0.38
Travelgram		0.37