Meghan Trainor Brand Affinity ranks highest Barbie at 9.04% . Very Strong. Score DMDB 78.69% | Fanbase 78.61%

Meghan Trainor — pop artist from US.

Meghan Trainor is a singer, songwriter, and multi-instrumentalist known for her diamond-certified single "All About That Bass" in 2014. She has won a GRAMMY®…

Meghan Trainor

Superstar

Country: US | Gender: female | Artist ID: 11e81bc7-3661-6e64-a6a7-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen pophip popmainstream pop

Influential: 78.69% Fanbase: 78.61% Trending: 78.73%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 9.04% • Very Strong

As of 2025-09-09

52,322,686

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.69% | Fanbase 78.61% | Trending 78.73% | CAREER STAGE: SUPERSTAR

Biography

Meghan Trainor is a singer, songwriter, and multi-instrumentalist known for her diamond-certified single "All About That Bass" in 2014. She has won a GRAMMY® for Best New Artist, achieved multiple multi-platinum singles and albums, and sold out three world tours. In 2020, Trainor released her third album, "Treat Myself," followed by her first Christmas album, "A Very Trainor Christmas." Her fourth album, "Takin’ It Back," was released in 2022, featuring the platinum hit "Made You Look." Trainor joined the judging panel of Australian Idol in 2023 and released her literary debut, "Dear Future Mama." She recently released her sixth album, "Timeless," and is set to embark on a North American tour this fall.

Report Date: 2025-09-09

Meghan Trainor performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, INDONESIA. Audience composition is heavily female (70%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 1,600,000 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Barbie, Influenster, OLD NAVY, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Meghan Trainor is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Meghan Trainor score 0.35% — Low bucket.

Brand: BarbieBrand: InfluensterBrand: OLD NAVY

Followers:52,322,686

Engagements:183,491

Rate:0.4%

Posts:3,540

Avg Likes:179,122

Avg Comments:1,104

Avg Views:1,606,727

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,322,686 · Engagements 183,491 · Rate 0.4% Posts 3,540 · Views 1,606,727 · Avg Likes 179,122 · Avg Comments 1,104 · Avg Views 1,606,727	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 24% 13-17: 10% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (24%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (22%) BRAZIL (12%) INDONESIA (7%) PHILIPPINES (7%) INDIA (5%)	Top regions: UNITED STATES (22%), BRAZIL (12%), INDONESIA (7%)
Platform Engagement	Instagram: 58,435 avg likes/post · Tiktok: 1,600,000 avg views/post · Youtube: 6,727 avg views/post	Best reach: Tiktok 1,600,000 avg views; best engagement: Tiktok 120,400 avg likes

Top Brand Affinities

Barbie

Score: 9.04

Influenster

Score: 7.54

OLD NAVY

Score: 6.72

Steve Madden

Score: 5.75

ULTA Beauty

Score: 5.69

American Eagle

Score: 5.05

Chick-fil-A

Score: 4.78

NORDSTROM

Score: 4.72

Holden

Score: 3.87

Dunkin' Donuts

Score: 3.85

Verizon

Score: 3.66

ASOS

Score: 3.65

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Top Brand Affinities

Brand	Category	Score
Barbie		9.04
Influenster		7.54
OLD NAVY		6.72
Steve Madden		5.75
ULTA Beauty		5.69
American Eagle		5.05
Chick-fil-A		4.78
NORDSTROM		4.72
Holden		3.87
Dunkin' Donuts		3.85
Verizon		3.66
ASOS		3.65
Kylie Cosmetics		3.45
Benefit Cosmetics		3.27
Urban Outfitters		3.27
Too Faced Cosmetics		3.26
NBC		3.03
Fenty beauty		2.93
Babybump		2.90
Sephora		2.87
MTV		2.86
Tarte Cosmetics		2.86
Revlon		2.84
Marc Jacobs		2.83
Busch		2.54
Lush		2.51
Lollapalooza		2.41
Forever 21		2.41
Bershka		2.31
NYX Cosmetics		2.31
Primark		2.26
AMC		2.22
Michael Kors		2.18
Victoria's Secret		2.08
Coachella		2.02
musical.ly		1.99
The Olympic Games		1.92
Target		1.92
Make Up For Ever		1.87
Tinder		1.86
L'Oréal Paris		1.85
Chipotle Mexican Grill		1.84
Sunnies Studios		1.82
Showtime		1.81
Walmart		1.78
Huda Beauty		1.67
CBS		1.61
CBS Television Studios		1.60
Starbucks		1.57
FashionNova		1.54