Megan Thee Stallion Brand Affinity ranks highest American Airlines at 15.39% . Very Strong. Score DMDB 78.64% | Fanbase 75.42%

Megan Thee Stallion — pop artist from US.

Hailing from Houston, Megan Thee Stallion is a three-time GRAMMY-winning recording artist, actor, philanthropist, and entrepreneur. She has achieved two…

Megan Thee Stallion

Superstar

Country: US | Gender: female | Artist ID: 11e83fec-e774-7662-9d84-a0369fe50396

Find Artist

Genres

poppophip-hop & rappop raphouston raphip-hop/rapcontemporary hip hophip hopelectronictrap queen

Influential: 78.64% Fanbase: 75.42% Trending: 80.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

American Airlines • 15.39% • Very Strong

As of 2025-09-09

56,403,213

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.64% | Fanbase 75.42% | Trending 80.25% | CAREER STAGE: SUPERSTAR

Biography

Hailing from Houston, Megan Thee Stallion is a three-time GRAMMY-winning recording artist, actor, philanthropist, and entrepreneur. She has achieved two Billboard Hot 100 No. 1 hits with the “Savage (Remix)” featuring Beyoncé and “WAP” with Cardi B, in addition to releasing her album “Traumazine.” Megan has garnered multiple accolades for her music, including three GRAMMY wins, nine BET Awards, and consecutive Billboard Music Awards for “Top Rap Female Artist.”

Recognized for her advocacy work, Megan received the 2022 Special Achievement Award at The Webby Awards and the Trailblazer Award at the iHeartRadio Music Awards. In November 2022, she made history as the first Black woman to grace the cover of Forbes’ Under 30 issue. Megan's influence was acknowledged in 2020 when she was named one of TIME’s 100 Most Influential People for her impactful op-ed “Why I Speak Up For Black Women” in The New York Times.

Report Date: 2025-09-09

Megan Thee Stallion engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily female (68%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (3,400,000 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around American Airlines, Houston Livestock Show and Rodeo, True Religion, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Megan Thee Stallion score 2.27% — Strong bucket.

Brand: American AirlinesBrand: Houston Livestock Show and RodeoBrand: True Religion

Followers:56,403,213

Engagements:1,280,233

Rate:2.3%

Posts:1,261

Avg Likes:1,194,665

Avg Comments:9,013

Avg Views:3,531,505

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 56,403,213 · Engagements 1,280,233 · Rate 2.3% Posts 1,261 · Views 3,531,505 · Avg Likes 1,194,665 · Avg Comments 9,013 · Avg Views 3,531,505	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 13-17: 9% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (56%) BRAZIL (4%) UNITED KINGDOM (4%) INDIA (3%) CANADA (3%)	Top regions: UNITED STATES (56%), BRAZIL (4%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 622,627 avg likes/post · Tiktok: 3,400,000 avg views/post · Youtube: 131,505 avg views/post	Best reach: Tiktok 3,400,000 avg views; best engagement: Instagram 622,627 avg likes

Top Brand Affinities

American Airlines

Score: 15.39

Houston Livestock Show and Rodeo

Score: 14.77

True Religion

Score: 14.52

FashionNova

Score: 14.35

Steve Madden

Score: 10.21

Fenty beauty

Score: 9.52

Benihana

Score: 9.41

shein

Score: 6.78

boohoo

Score: 6.56

MISSGUIDED

Score: 6.52

Hennessy

Score: 6.35

ULTA Beauty

Score: 6.31

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Top Brand Affinities

Brand	Category	Score
American Airlines		15.39
Houston Livestock Show and Rodeo		14.77
True Religion		14.52
FashionNova		14.35
Steve Madden		10.21
Fenty beauty		9.52
Benihana		9.41
shein		6.78
boohoo		6.56
MISSGUIDED		6.52
Hennessy		6.35
ULTA Beauty		6.31
BH Cosmetics		5.96
SheInside		5.47
Verizon		5.37
Coach		5.27
Margaritaville		5.17
Forever 21		5.16
Macy's		4.94
Target		3.79
NORDSTROM		3.79
Marc Jacobs		3.69
Anastasia Beverly Hills		3.25
ESPN		3.24
Too Faced Cosmetics		3.20
Urban Outfitters		3.20
NARS Cosmetics		3.18
Versace		3.09
NBC		3.05
Kodak		3.00
Lollapalooza		2.96
Busch		2.94
NFL		2.94
Los Angeles Lakers		2.93
SoundCloud		2.93
ASOS		2.87
Polo Ralph Lauren		2.83
Christian Louboutin		2.77
NYX Cosmetics		2.72
Fendi		2.71
Sneakerhead		2.65
Walmart		2.55
MTV		2.55
Tarte Cosmetics		2.49
Michael Kors		2.40
H&M		2.38
Sunnies Studios		2.36
Sephora		2.35
NBA		2.32
Nickelodeon		2.29