Meg Mac

Meg Mac — pop artist from AU.

Meg Mac embarked on a transformative journey of artistic reinvention with her upcoming third album, 'Matter of Time', after a significant shift in perspective…

Influence: 53.59% Fanbase: 36.21% Trending: 62.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 69.37% • Very Strong

As of 2025-09-09

84,425

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:08 UTC

Genres

popaustralian indieaustralian popindie poppopmainstream popalternativealternative

Biography

Meg Mac embarked on a transformative journey of artistic reinvention with her upcoming third album, 'Matter of Time', after a significant shift in perspective prompted by personal and professional challenges. Scrapping her initial third album project just before its scheduled release, she retreated to a secluded village in New South Wales to refocus and redefine her creative direction. The resulting album, crafted throughout 2020 and 2021, serves as a testament to her artistic redemption, showcasing her most refined sonic and visual expression yet.

The album, marked by singles like 'Is It Worth Being Sad' and 'Only Love', reflects Meg Mac's newfound sense of control and purpose as she carefully selected collaborators like The Donuts, PJ Harding, Dylan Nash, and Jesse Shatkin to bring her vision to life. Through 'Matter of Time', she not only found the confidence to veer from the expected path but also discovered the satisfaction of creating a record that truly resonates with her authentic self. This album signifies a pivotal moment for Meg, as she asserts her newfound autonomy and declares, "Now for the first time, I really feel in control."

Top Brand Affinities

Report Date: 2025-09-09

Meg Mac commands interest from 18-24 & 25-34 audiences in AUSTRALIA, UNITED STATES, CANADA. With a heavily female (61%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,460 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Bec & Bridge, Vegemite, Virgin Australia points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Meg Mac score 0.98% — Low bucket.

Brand: Bec & BridgeBrand: VegemiteBrand: Virgin Australia

Followers:84,425

Engagements:829

Rate:1.0%

Posts:259

Avg Likes:829

Avg Comments:20

Avg Views:1,460

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 84,425 · Engagements 829 · Rate 1.0% Posts 259 · Views 1,460 · Avg Likes 829 · Avg Comments 20 · Avg Views 1,460	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 33% 35-44: 11% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (33%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	AUSTRALIA (52%) UNITED STATES (20%) CANADA (4%) UNITED KINGDOM (3%) FRANCE (2%)	Top regions: AUSTRALIA (52%), UNITED STATES (20%), CANADA (4%)
Platform Engagement	Instagram: 794 avg likes/post · Youtube: 1,460 avg views/post	Best reach: Youtube 1,460 avg views; best engagement: Instagram 794 avg likes

Top Brand Affinities

Bec & Bridge

Score: 69.37

Vegemite

Score: 51.57

Virgin Australia

Score: 51.32

Myer

Score: 48.73

Priceline Pharmacy

Score: 46.74

Telstra

Score: 42.85

Qantas

Score: 30.92

Kmart

Score: 28.87

Coles

Score: 27.26

Illy

Score: 14.57

Woolworths

Score: 14.03

Sunnies Studios

Score: 11.23

Brand	Category	Score
Bec & Bridge		69.37
Vegemite		51.57
Virgin Australia		51.32
Myer		48.73
Priceline Pharmacy		46.74
Telstra		42.85
Qantas		30.92
Kmart		28.87
Coles		27.26
Illy		14.57
Woolworths		14.03
Sunnies Studios		11.23
New Line Cinema		11.20
Zimmermann		9.90
Holden		8.87
Ableton		8.26
Amazon Music		7.71
Billabong		7.30
Pro Tools		7.17
Tinder		4.92
Emporium		4.80
Showtime		4.75
Cadbury		4.72
McLaren		4.60
Aperol		4.57
Coachella		4.41
ABC		4.34
Lush		4.20
BALMAIN		4.15
UberEATS		4.05
Spotify Music		4.01
Polaroid		3.82
Geocaching		3.78
Airbnb		3.69
Lindt		3.45
ASOS		3.33
Martini		3.23
Kodak		2.95
Guinness		2.90
NARS Cosmetics		2.73
Topshop		2.66
NBC		2.66
Beats Electronics		2.60
Dr. Martens		2.58
SoundCloud		2.53
Lululemon Athletica		2.50
Snickers		2.31
Baileys		2.24
The Olympic Games		2.20
Nickelodeon		2.16