Meg & Dia

Meg & Dia — pop artist from US.

The Frampton sisters from Utah formed the band Meg and Dia in 2007 after years of writing and performing together. After signing to Warner Brothers Records and…

Influence: 54.87% Fanbase: 34.38% Trending: 65.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

113,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-30 12:41:57 UTC

Genres

poppop emocandy poprockrockpop rockalternativealternativeelectronicpixie

Biography

The Frampton sisters from Utah formed the band Meg and Dia in 2007 after years of writing and performing together. After signing to Warner Brothers Records and touring globally, they sought independence from the music industry and each other in 2012. Dia pursued a successful solo career with numerous #1 radio hits in Southeast Asia and songwriting credits for artists like Illenium and M83, while Meg focused on spirituality and opened a popular coffee shop in Salt Lake City. They reunited in 2018 to create their most refined and collaborative album to date, 'happysad.'

Top Brand Affinities

Report Date: 2025-09-08

Meg & Dia has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, MEXICO. A female-leaning (53%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 15,342 avg views per post, and Youtube keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Meg & Dia score 0.97% — Low bucket.

Followers:113,000

Engagements:1,097

Rate:1.0%

Posts:176

Avg Likes:1,075

Avg Comments:171

Avg Views:19,795

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 113,000 · Engagements 1,097 · Rate 1.0% Posts 176 · Views 19,795 · Avg Likes 1,075 · Avg Comments 171 · Avg Views 19,795	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 7% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (32%) BRAZIL (18%) MEXICO (6%) CANADA (4%) ARGENTINA (4%)	Top regions: UNITED STATES (32%), BRAZIL (18%), MEXICO (6%)
Platform Engagement	Tiktok: 4,453 avg views/post · Youtube: 15,342 avg views/post	Best reach: Youtube 15,342 avg views; best engagement: Youtube 922 avg likes