Medina

Medina — pop artist from SE.

Danish electro-pop singer Medina rose to fame in 2009 with her debut album "Velkommen Til Medina", featuring the chart-topping hit single "Kun For Mig". The…

Influence: 57.20% Fanbase: 39.29% Trending: 66.16% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

By Malene Birger • 170.08% • Very Strong

As of 2025-09-08

464,998

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:05 UTC

Genres

poppopdanish popmainstream popelectronicdance

Biography

Danish electro-pop singer Medina rose to fame in 2009 with her debut album "Velkommen Til Medina", featuring the chart-topping hit single "Kun For Mig". The success of the album led to the release of the English version, "You And I", which achieved global popularity and topped charts in the US, UK, and Germany. Since then, Medina has continued to dominate the Danish music scene with a string of #1 hit singles and successful collaborations with international artists like deadmau5 and M-22, solidifying her position as the queen of Danish pop.

In 2011, Medina followed up with the album "For Altid", which spawned multiple hit singles including "Synd For Dig", "For Altid", and "Kl. 10". Her track "Addiction" topped the US Billboard Dance airplay chart, further showcasing her international appeal. With a knack for catchy pop tunes and a growing discography of successful collaborations, Medina remains a powerhouse in the music industry, consistently delivering chart-topping hits and earning accolades for her infectious sound.

Top Brand Affinities

Report Date: 2025-09-08

Medina performs best with fans in the 25-34 range, concentrated in DENMARK, UNITED STATES, GERMANY. Audience composition is male-leaning (55%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 40,700 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward By Malene Birger, Derimod, Nelly.com, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Medina is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Medina score 1.56% — Moderate bucket.

Brand: By Malene BirgerBrand: DerimodBrand: Nelly.com

Followers:464,998

Engagements:7,266

Rate:1.6%

Posts:3,934

Avg Likes:7,127

Avg Comments:58

Avg Views:43,143

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 464,998 · Engagements 7,266 · Rate 1.6% Posts 3,934 · Views 43,143 · Avg Likes 7,127 · Avg Comments 58 · Avg Views 43,143	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 37% 35-44: 12% 45-64: 5%	Largest: 25-34 (41%); next: 18-24 (37%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	DENMARK (24%) UNITED STATES (12%) GERMANY (7%) BRAZIL (5%) UNITED KINGDOM (4%)	Top regions: DENMARK (24%), UNITED STATES (12%), GERMANY (7%)
Platform Engagement	Instagram: 5,442 avg likes/post · Tiktok: 40,700 avg views/post · Youtube: 2,443 avg views/post	Best reach: Tiktok 40,700 avg views; best engagement: Instagram 5,442 avg likes

Top Brand Affinities

By Malene Birger

Score: 170.08

Derimod

Score: 101.28

Nelly.com

Score: 100.97

Grundig

Score: 70.33

Ole Henriksen

Score: 54.42

Ecco

Score: 32.05

Carlsberg

Score: 26.20

Hummel

Score: 22.65

Zalando

Score: 17.07

Nakd

Score: 14.62

Acne Studios

Score: 10.03

LEGOLAND

Score: 9.73

Brand	Category	Score
By Malene Birger		170.08
Derimod		101.28
Nelly.com		100.97
Grundig		70.33
Ole Henriksen		54.42
Ecco		32.05
Carlsberg		26.20
Hummel		22.65
Zalando		17.07
Nakd		14.62
Acne Studios		10.03
LEGOLAND		9.73
Newdress		9.36
H&M Home		7.67
Daniel Wellington		7.07
Nespresso		6.25
Marc Jacobs		5.74
New Line Cinema		5.52
KARL LAGERFELD		5.24
Aperol		4.94
Lufthansa		4.69
essie		4.63
Hugo Boss		4.31
BALMAIN		4.27
Haribo		4.21
Polo Ralph Lauren		4.14
TOM FORD		3.98
Moncler		3.87
IKEA		3.69
ASOS		3.50
Michael Kors		3.47
ASICS		3.27
KENZO		3.09
Ray-Ban		3.04
Mulberry		3.01
Christian Louboutin		2.97
Tinder		2.95
Lancôme		2.88
Dr. Martens		2.84
Yves Saint Laurent		2.63
Lego		2.62
New Balance		2.62
Tommy Hilfiger		2.59
Fila		2.59
Valentino		2.54
Armani		2.45
Babybump		2.43
Victoria's Secret		2.39
Snickers		2.39
Chanel		2.34