Medikal

Medikal — hip-hop & rap artist from GH.

To book, contact: +233530210439.

Influence: 61.40% Fanbase: 54.49% Trending: 64.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 21.79% • Very Strong

As of 2025-09-08

3,398,630

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:54:48 UTC

Genres

hip-hop & rapghanaian hip hopafricanazontoasakaa

Biography

To book, contact: +233530210439.

Top Brand Affinities

Report Date: 2025-09-08

Medikal cuts through with 25-34 & 18-24 audiences and consistency across GHANA, NIGERIA, UNITED STATES. A heavily male (66%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 7,069 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Palm Angels, Champion, Timberland, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Medikal score 0.21% — Low bucket.

Brand: Palm AngelsBrand: ChampionBrand: Timberland

Followers:3,398,630

Engagements:7,069

Rate:0.2%

Posts:158

Avg Likes:7,069

Avg Comments:124

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,398,630 · Engagements 7,069 · Rate 0.2% Posts 158 · Views 0 · Avg Likes 7,069 · Avg Comments 124 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 54% 18-24: 31% 35-44: 10% 13-17: 3%	Largest: 25-34 (54%); next: 18-24 (31%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	GHANA (79%) NIGERIA (7%) UNITED STATES (3%) UNITED KINGDOM (1%) UNITED ARAB EMIRATES (1%)	Top regions: GHANA (79%), NIGERIA (7%), UNITED STATES (3%)
Platform Engagement	Instagram: 7,069 avg likes/post	best engagement: Instagram 7,069 avg likes

Top Brand Affinities

Palm Angels

Score: 21.79

Champion

Score: 6.92

Timberland

Score: 6.85

CNN

Score: 5.31

BALMAIN

Score: 4.47

FashionNova

Score: 4.46

Hennessy

Score: 4.41

Vodafone

Score: 4.21

Versace

Score: 3.42

Barber Shop Connect

Score: 3.25

Dr. Martens

Score: 3.08

Beats Electronics

Score: 2.98

Brand	Category	Score
Palm Angels		21.79
Champion		6.92
Timberland		6.85
CNN		5.31
BALMAIN		4.47
FashionNova		4.46
Hennessy		4.41
Vodafone		4.21
Versace		3.42
Barber Shop Connect		3.25
Dr. Martens		3.08
Beats Electronics		2.98
Balenciaga		2.83
SoundCloud		2.67
The North Face		2.55
MTV		2.54
Calvin Klein		2.49
Christian Louboutin		2.40
Reebok		2.36
New Balance		2.33
FOREX		2.21
Gucci		2.15
Kodak		1.96
Cartier		1.86
Mercedes-Benz		1.86
NBA		1.85
Bugatti		1.84
Herbalife		1.83
musical.ly		1.80
Michael Kors		1.79
KFC		1.70
Burberry		1.66
Gymshark		1.58
Polo Ralph Lauren		1.54
Louis Vuitton		1.53
Sneakerhead		1.43
BBC		1.42
Universal		1.39
Los Angeles Lakers		1.38
GIVENCHY		1.36
Guinness		1.25
Hyundai		1.19
SheInside		1.17
Vogue		1.13
shein		1.12
Puma		1.08
Rolex		1.08
Spotify Music		1.07
Tommy Hilfiger		1.02
Nike		1.01