Mecna

Mecna — pop artist from IT.

Born in 1987, MECNA is a prominent figure in the Italian rap scene, known for his introspective and personal storytelling over sophisticated productions…

Influence: 50.04% Fanbase: 31.19% Trending: 59.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 21.84% • Very Strong

As of 2025-09-09

358,404

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:48 UTC

Genres

popitalian indie popr&b, funk & soulr&b italianohip-hop & raphip-hop/rapitalian hip hophip hop

Biography

Born in 1987, MECNA is a prominent figure in the Italian rap scene, known for his introspective and personal storytelling over sophisticated productions featuring electronic textures and subdued atmospheres. His unique style blends autobiographical lyrics with a distinct musical aesthetic, setting him apart as one of the most compelling voices in contemporary Italian rap.

Top Brand Affinities

Report Date: 2025-09-09

Mecna resonates most with 18-24 & 25-34 audiences and shows durable presence in ITALY, UNITED KINGDOM, SWITZERLAND. With a heavily male (62%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (21,395 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Elisabetta Franchi, Superga, Napapijri makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mecna score 5.13% — Very Strong bucket.

Brand: Elisabetta FranchiBrand: SupergaBrand: Napapijri

Followers:358,404

Engagements:18,400

Rate:5.1%

Posts:393

Avg Likes:18,361

Avg Comments:302

Avg Views:23,132

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 358,404 · Engagements 18,400 · Rate 5.1% Posts 393 · Views 23,132 · Avg Likes 18,361 · Avg Comments 302 · Avg Views 23,132	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 35% 13-17: 5% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (35%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	ITALY (91%) UNITED KINGDOM (2%) SWITZERLAND (1%) UNITED STATES (1%) SPAIN (1%)	Top regions: ITALY (91%), UNITED KINGDOM (2%), SWITZERLAND (1%)
Platform Engagement	Instagram: 17,726 avg likes/post · Tiktok: 1,737 avg views/post · Youtube: 21,395 avg views/post	Best reach: Youtube 21,395 avg views; best engagement: Instagram 17,726 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 21.84

Superga

Score: 18.93

Napapijri

Score: 18.42

Peroni

Score: 14.69

Campari

Score: 13.51

Intimissimi

Score: 13.45

Auchan

Score: 11.89

Ryanair

Score: 10.19

Arezzo

Score: 8.00

Stone Island

Score: 7.53

Calzedonia

Score: 7.46

Kappa

Score: 7.29

Brand	Category	Score
Elisabetta Franchi		21.84
Superga		18.93
Napapijri		18.42
Peroni		14.69
Campari		13.51
Intimissimi		13.45
Auchan		11.89
Ryanair		10.19
Arezzo		8.00
Stone Island		7.53
Calzedonia		7.46
Kappa		7.29
Polaroid		6.42
Alfa Romeo		6.11
Selfiegram		5.84
Carhartt		5.08
Stüssy		4.73
Ableton		4.33
Moncler		4.17
Fila		3.99
Daniel Wellington		3.87
ABC		3.61
Kodak		3.45
Prada		3.41
Beats Electronics		3.40
Vans		3.29
Fiat		3.28
Pantone Inc		3.25
Aperol		3.24
Pull&Bear		3.22
Stradivarius		3.19
The North Face		3.18
Dr. Martens		3.11
Versace		3.07
Moschino		2.97
Bershka		2.94
NBA		2.89
Valentino		2.86
Dolce & Gabbana		2.81
Armani		2.80
Spotify Music		2.68
Ray-Ban		2.62
Martini		2.62
Tomorrowland		2.60
Levi's		2.42
SoundCloud		2.36
Fendi		2.30
GoPro		2.27
Polo Ralph Lauren		2.27
Warner Bros		2.26