ME:I

ME:I — pop artist from JP.

"ME:I" is an 11-member girl group selected by "national producers" for Japan's first girls' version of "PRODUCE 101 JAPAN THE GIRLS," the country's largest…

Influence: 56.25% Fanbase: 41.39% Trending: 63.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Anna Sui • 38.02% • Very Strong

As of 2025-09-09

2,225,841

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:00:21 UTC

Genres

popj-popj-pop girl grouppopasian pop

Biography

"ME:I" is an 11-member girl group selected by "national producers" for Japan's first girls' version of "PRODUCE 101 JAPAN THE GIRLS," the country's largest survival audition program. The group's name symbolizes "future idols," representing the new generation of Japanese talent.

Top Brand Affinities

Report Date: 2025-09-09

ME:I draws 18-24 & 25-34 audiences and holds attention in JAPAN, INDONESIA, UNITED STATES. The skew is heavily female (65%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 320,350 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Anna Sui, Style Nanda, Vivienne Westwood makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ME:I score 3.09% — Very Strong bucket.

Brand: Anna SuiBrand: Style NandaBrand: Vivienne Westwood

Followers:2,225,841

Engagements:68,843

Rate:3.1%

Posts:2,253

Avg Likes:66,776

Avg Comments:591

Avg Views:424,601

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,225,841 · Engagements 68,843 · Rate 3.1% Posts 2,253 · Views 424,601 · Avg Likes 66,776 · Avg Comments 591 · Avg Views 424,601	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 21% 13-17: 11% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (21%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	JAPAN (44%) INDONESIA (11%) UNITED STATES (8%) THAILAND (5%) BRAZIL (4%)	Top regions: JAPAN (44%), INDONESIA (11%), UNITED STATES (8%)
Platform Engagement	Instagram: 34,581 avg likes/post · Tiktok: 320,350 avg views/post · Youtube: 104,251 avg views/post	Best reach: Tiktok 320,350 avg views; best engagement: Instagram 34,581 avg likes

Top Brand Affinities

Anna Sui

Score: 38.02

Style Nanda

Score: 31.58

Vivienne Westwood

Score: 13.54

Miu Miu

Score: 12.49

Acne Studios

Score: 12.27

Paul Smith

Score: 11.76

Shake Shack

Score: 10.53

Maison Margiela

Score: 10.40

Snoopy And The Peanuts Gang

Score: 9.98

L'Occitane

Score: 9.44

Dr. Martens

Score: 8.02

Furla

Score: 7.88

Brand	Category	Score
Anna Sui		38.02
Style Nanda		31.58
Vivienne Westwood		13.54
Miu Miu		12.49
Acne Studios		12.27
Paul Smith		11.76
Shake Shack		10.53
Maison Margiela		10.40
Snoopy And The Peanuts Gang		9.98
L'Occitane		9.44
Dr. Martens		8.02
Furla		7.88
Innisfree		7.45
Stüssy		7.23
Daniel Wellington		6.98
Lanvin		6.92
Yves Saint Laurent		6.70
Kate Spade		6.44
Loewe		6.43
Olympus		6.36
Haribo		5.91
Lush		5.84
UNIQLO		5.31
IKEA		4.96
Summit Entertainment		4.96
Tiffany		4.88
Shiseido		4.68
Ferragamo		4.62
Christian Dior		4.53
Walt Disney		4.38
Costco		4.19
Coach		4.15
Converse		3.72
New Balance		3.68
Chanel		3.59
Estee Lauder		3.48
The North Face		3.44
Starbucks		3.04
Nivea		2.92
Michael Kors		2.66
Tiffany & Co		2.62
Marc Jacobs		2.59
GAP		2.55
Carhartt		2.53
Bulgari		2.51
Polo Ralph Lauren		2.42
TOM FORD		2.37
Pokemon		2.31
Fila		2.24
Burberry		2.19