Mdou Moctar

Mdou Moctar — rock artist from NE.

Matador will release Tears of Injustice on February 28, an acoustic companion to Mdou Moctar's album Funeral for Justice, born out of a national crisis.…

Influence: 54.93% Fanbase: 30.96% Trending: 66.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 53.10% • Very Strong

As of 2025-09-08

150,497

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:54:51 UTC

Genres

rockneo-psychedelicrockfolk rockblues rockpsychedelic rockinstrumentaltuareg guitarbluesdesert bluesfolk & traditionalfreak folk

Biography

Matador will release Tears of Injustice on February 28, an acoustic companion to Mdou Moctar's album Funeral for Justice, born out of a national crisis. Stranded in the U.S. during Niger's political turmoil, Moctar and his band seized the moment to record the album with a raw, stripped-down sound at Brooklyn's Bunker Studio.

The album captures the profound sorrow and protest of the Tuareg people amidst ongoing strife and colonial exploitation in Niger. Through intimate recording sessions and the addition of traditional Tuareg vocals, Tears of Injustice offers a poignant reflection of a nation in turmoil, contrasting the amplified anger of Funeral for Justice with a more subdued, yet equally powerful, musical expression of grief and resistance.

Top Brand Affinities

Report Date: 2025-09-08

Mdou Moctar reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, UNITED KINGDOM, CANADA. The demographic tilt is heavily male (77%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 872 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to MOOG, Ampeg, Mixcloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mdou Moctar score 1.06% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Mixcloud

Followers:150,497

Engagements:1,571

Rate:1.0%

Posts:246

Avg Likes:1,477

Avg Comments:45

Avg Views:10,563

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 150,497 · Engagements 1,571 · Rate 1.0% Posts 246 · Views 10,563 · Avg Likes 1,477 · Avg Comments 45 · Avg Views 10,563	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 35-44: 27% 18-24: 19% 45-64: 9%	Largest: 25-34 (43%); next: 35-44 (27%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (54%) UNITED KINGDOM (6%) CANADA (5%) BRAZIL (4%) FRANCE (3%)	Top regions: UNITED STATES (54%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 872 avg likes/post	best engagement: Instagram 872 avg likes

Top Brand Affinities

MOOG

Score: 53.10

Ampeg

Score: 41.74

Mixcloud

Score: 29.57

Ableton

Score: 15.53

Akai

Score: 13.25

Sennheiser

Score: 11.94

Amazon Music

Score: 8.88

Pro Tools

Score: 8.49

Spotify Music

Score: 7.53

SoundCloud

Score: 6.44

Kickstarter

Score: 6.39

Kodak

Score: 6.09

Brand	Category	Score
MOOG		53.10
Ampeg		41.74
Mixcloud		29.57
Ableton		15.53
Akai		13.25
Sennheiser		11.94
Amazon Music		8.88
Pro Tools		8.49
Spotify Music		7.53
SoundCloud		6.44
Kickstarter		6.39
Kodak		6.09
Hurley		5.88
Leica		5.63
Paramount Pictures		4.70
Verizon		4.45
Pilsner Urquell		4.29
Fujifilm		3.93
Coors		3.86
Polaroid		3.77
Beats Electronics		3.49
Oculus		3.47
Lollapalooza		3.37
Columbia Pictures		3.33
Showtime		3.28
Airbnb		3.25
Olympus		3.15
Cadillac		3.08
Coachella		3.07
Emporium		2.93
Mulberry		2.87
Warner Bros		2.83
Tinder		2.68
Nickelodeon		2.56
Carhartt		2.46
Jaguar		2.43
Busch		2.34
Philips		2.31
Pixar		2.25
MTV		2.23
Chrysler		2.08
Dr. Martens		2.02
Budweiser		1.97
Guinness		1.95
WWE		1.82
Adobe		1.81
Paypal		1.73
The Olympic Games		1.72
Sprite		1.64
Vans		1.60