MDO

MDO — pop artist from PR.

Founding members Alexis Grullon, Abel Talamantez, and Didier Hernandez of MDO, formerly of Menudo, achieved international success in the late 1990s and early…

Influence: 51.28% Fanbase: 28.96% Trending: 62.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 53.37% • Very Strong

As of 2025-09-10

93,416

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 21:05:03 UTC

Genres

poplatin poppuerto rican poppopr&b, funk & soulr&b/soullatinlatin

Biography

Founding members Alexis Grullon, Abel Talamantez, and Didier Hernandez of MDO, formerly of Menudo, achieved international success in the late 1990s and early 2000s with their hit singles and albums. MDO, an RIAA certified Gold and Platinum artist, has released seven studio albums in English and Spanish, including two number one singles on Billboard's Hot Latin Tracks.

MDO's lineup has included FrankPal, Amaury Gutiérrez, Jaci Velasquez, Fey, Litzy, Lei & Dandy, and Yakarta. Their live album, "90's Pop Tour, Vol.2 (En Vivo)," features collaborations with Tommy Torres.

Top Brand Affinities

Report Date: 2025-09-10

MDO performs best with fans in the 25-34 range, concentrated in PERU, UNITED STATES, MEXICO. Audience composition is heavily female (56%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 15,011 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Univision, American Airlines, Cafecito, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, MDO is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MDO score 1.57% — Moderate bucket.

Brand: UnivisionBrand: American AirlinesBrand: Cafecito

Followers:93,416

Engagements:1,462

Rate:1.6%

Posts:1,452

Avg Likes:1,353

Avg Comments:173

Avg Views:15,011

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 93,416 · Engagements 1,462 · Rate 1.6% Posts 1,452 · Views 15,011 · Avg Likes 1,353 · Avg Comments 173 · Avg Views 15,011	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 37% 35-44: 11% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (37%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	PERU (15%) UNITED STATES (15%) MEXICO (13%) ECUADOR (11%) DOMINICAN REPUBLIC (7%)	Top regions: PERU (15%), UNITED STATES (15%), MEXICO (13%)
Platform Engagement	Instagram: 845 avg likes/post · Youtube: 15,011 avg views/post	Best reach: Youtube 15,011 avg views; best engagement: Instagram 845 avg likes

Top Brand Affinities

Univision

Score: 53.37

American Airlines

Score: 8.56

Cafecito

Score: 8.37

Amazon Music

Score: 7.68

Movistar

Score: 7.32

Suavecito

Score: 5.33

VidaSana

Score: 3.54

MTV

Score: 3.02

Mary Kay

Score: 2.80

Spotify Music

Score: 2.69

Pepsi

Score: 2.16

Nickelodeon

Score: 2.15

Brand	Category	Score
Univision		53.37
American Airlines		8.56
Cafecito		8.37
Amazon Music		7.68
Movistar		7.32
Suavecito		5.33
VidaSana		3.54
MTV		3.02
Mary Kay		2.80
Spotify Music		2.69
Pepsi		2.16
Nickelodeon		2.15
Pandora		2.14
Make Up For Ever		1.88
Transformers		1.86
Universal		1.78
Pixar		1.77
Ferrero		1.71
Pic Collage		1.62
Sony		1.61
Netflix		1.49
Herbalife		1.42
Coachella		1.31
Urban Decay Cosmetics		1.29
Walt Disney		1.28
Star Wars		1.27
Guess		1.26
Marvel		1.26
NFL		1.20
Paypal		1.13
NYX Cosmetics		1.10
FIFA		1.08
Walmart		1.07
L'Oréal Paris		1.06
musical.ly		1.05
SWAROVSKI		1.04
DC Entertainment		1.04
Heineken		1.03
Maybelline		1.03
MAC Cosmetics		1.02
Beats Electronics		0.98
WWE		0.96
Anastasia Beverly Hills		0.95
Amazon		0.92
Travelgram		0.90
Starbucks		0.88
Marvel Entertainment		0.86
Nintendo		0.86
Airbnb		0.86
Polaroid		0.85