MCR-T
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
102,310
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:16:00 UTC
Genres
Biography
MCR-T draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, GERMANY, FRANCE. The skew is heavily male (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 4,550 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Oettinger, Edeka, Zalando makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 102,310 · Engagements 3,342 · Rate 3.3% Posts 269 · Views 4,550 · Avg Likes 3,326 · Avg Comments 85 · Avg Views 4,550 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 32% 35-44: 8% 13-17: 6% |
Largest: 18-24 (53%); next: 25-34 (32%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (20%) GERMANY (12%) FRANCE (10%) AUSTRALIA (6%) BELGIUM (6%) |
Top regions: UNITED STATES (20%), GERMANY (12%), FRANCE (10%) |
| Platform Engagement | Instagram: 3,118 avg likes/post · Youtube: 4,550 avg views/post | Best reach: Youtube 4,550 avg views; best engagement: Instagram 3,118 avg likes |
Top Brand Affinities
Oettinger
Edeka
Zalando
Alpha Industries
Mixcloud
Ableton
Trancefamily
SoundCloud
Acne Studios
Augustiner Helles
Stone Island
Fred Perry
| Brand | Category | Score |
|---|---|---|
| Oettinger | 71.34 | |
| Edeka | 20.40 | |
| Zalando | 20.07 | |
| Alpha Industries | 19.91 | |
| Mixcloud | 18.28 | |
| Ableton | 17.69 | |
| Trancefamily | 17.66 | |
| SoundCloud | 14.54 | |
| Acne Studios | 14.30 | |
| Augustiner Helles | 13.39 | |
| Stone Island | 11.79 | |
| Fred Perry | 10.35 | |
| Carhartt | 10.17 | |
| Stüssy | 9.68 | |
| Pioneer | 8.91 | |
| Vivienne Westwood | 7.50 | |
| Maison Margiela | 7.40 | |
| Kodak | 7.30 | |
| Paulaner | 7.28 | |
| Supreme | 6.43 | |
| Champion | 5.40 | |
| Olympus | 5.17 | |
| Lacoste | 4.95 | |
| ASICS | 4.81 | |
| The North Face | 4.66 | |
| Heinz | 4.56 | |
| Dr. Martens | 4.53 | |
| ALDI | 4.13 | |
| Urban Outfitters | 4.10 | |
| Polaroid | 4.04 | |
| Versace | 4.02 | |
| Lollapalooza | 3.66 | |
| Aperol | 3.64 | |
| Spotify Music | 3.62 | |
| Leica | 3.60 | |
| Reebok | 3.55 | |
| Beats Electronics | 3.49 | |
| Prada | 3.46 | |
| Polo Ralph Lauren | 3.35 | |
| Fila | 3.24 | |
| Balenciaga | 3.22 | |
| Sneakerhead | 3.05 | |
| Tomorrowland | 3.01 | |
| ASOS | 3.00 | |
| Fujifilm | 2.95 | |
| Matrix | 2.94 | |
| Levi's | 2.91 | |
| Pull&Bear | 2.87 | |
| Vans | 2.87 | |
| New Balance | 2.79 |
Official Profiles
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LoginArtist: MCR-T
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-31 08:00 UTC | Home Again Club Festival 2025 | RSO.BERLIN | Berlin, Germany | — |















