MCND
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,868,558
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 08:28:24 UTC
Genres
Biography
In terms of promotion and concerts, MCND has embarked on various tours and fan meetings worldwide, with events in Europe, the USA, Asia, and Latin America. They have also held comeback showcases and live performances, showcasing their energetic performances and growing fan base. Additionally, the group has been featured on entertainment programs such as Japan's MUSIC ON! TV.
MCND builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, INDONESIA. With a heavily female (77%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (99,850 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Accor Hotels, Final Fantasy, AliExpress point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,868,558 · Engagements 18,730 · Rate 0.7% Posts 5,526 · Views 102,840 · Avg Likes 17,623 · Avg Comments 543 · Avg Views 102,840 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 67% 25-34: 17% 13-17: 14% 35-44: 2% |
Largest: 18-24 (67%); next: 25-34 (17%) |
| Gender Split |
Female: 77% Male: 23% Non-binary/Other: 0% |
Skews female (77%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (12%) INDONESIA (6%) PHILIPPINES (6%) MEXICO (5%) |
Top regions: UNITED STATES (16%), BRAZIL (12%), INDONESIA (6%) |
| Platform Engagement | Instagram: 6,408 avg likes/post · Tiktok: 99,850 avg views/post · Youtube: 2,990 avg views/post | Best reach: Tiktok 99,850 avg views; best engagement: Tiktok 10,575 avg likes |
Top Brand Affinities
Accor Hotels
Final Fantasy
AliExpress
League of Legends
Prismacolor
Lollapalooza
Polaroid
Nickelodeon
Bershka
shein
Primark
CBS Television Studios
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 9.50 | |
| Final Fantasy | 3.63 | |
| AliExpress | 3.38 | |
| League of Legends | 3.35 | |
| Prismacolor | 2.62 | |
| Lollapalooza | 2.11 | |
| Polaroid | 2.06 | |
| Nickelodeon | 2.06 | |
| Bershka | 2.05 | |
| shein | 1.69 | |
| Primark | 1.68 | |
| CBS Television Studios | 1.61 | |
| SheInside | 1.57 | |
| Universal | 1.47 | |
| Pokemon Go | 1.46 | |
| CBS | 1.42 | |
| H&M | 1.34 | |
| UNIQLO | 1.32 | |
| Pepsi | 1.24 | |
| BBC | 1.17 | |
| Versace | 1.16 | |
| Pixar | 1.15 | |
| OREO | 1.12 | |
| Coca-Cola | 1.05 | |
| Pandora | 0.98 | |
| Paypal | 0.98 | |
| Nintendo | 0.84 | |
| Netflix | 0.77 | |
| SoundCloud | 0.77 | |
| Walt Disney | 0.76 | |
| Vans | 0.75 | |
| musical.ly | 0.75 | |
| IKEA | 0.74 | |
| Pokemon | 0.73 | |
| Spotify Music | 0.72 | |
| Vogue | 0.70 | |
| Prada | 0.68 | |
| Zara | 0.63 | |
| Starbucks | 0.63 | |
| Tiffany & Co | 0.60 | |
| Converse | 0.59 | |
| Christian Dior | 0.58 | |
| Marvel | 0.57 | |
| Samsung Group | 0.57 | |
| Gucci | 0.55 | |
| McDonald's | 0.55 | |
| Activision Blizzard | 0.54 | |
| Walmart | 0.51 | |
| HBO | 0.46 | |
| Star Wars | 0.42 |
Official Profiles
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LoginArtist: MCND
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
