McKinley Dixon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
33,726
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:04:54 UTC
Genres
Biography
McKinley Dixon resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (87%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (92,850 avg views per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Ableton, Akai makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 33,726 · Engagements 4,726 · Rate 14.0% Posts 146 · Views 97,330 · Avg Likes 4,666 · Avg Comments 69 · Avg Views 97,330 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 37% 35-44: 11% 45-64: 6% |
Largest: 18-24 (41%); next: 25-34 (37%) |
| Gender Split |
Female: 13% Male: 87% Non-binary/Other: 0% |
Skews male (87%) |
| Top Countries |
UNITED STATES (46%) UNITED KINGDOM (7%) CANADA (6%) MEXICO (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (46%), UNITED KINGDOM (7%), CANADA (6%) |
| Platform Engagement | Instagram: 4,169 avg likes/post · Tiktok: 92,850 avg views/post · Youtube: 4,480 avg views/post | Best reach: Tiktok 92,850 avg views; best engagement: Instagram 4,169 avg likes |
Top Brand Affinities
MOOG
Ableton
Akai
Mixcloud
Kroger
SoundCloud
Spotify Music
Amazon Music
Madewell
Kickstarter
Glossier
Pro Tools
| Brand | Category | Score |
|---|---|---|
| MOOG | 31.31 | |
| Ableton | 21.94 | |
| Akai | 16.33 | |
| Mixcloud | 14.05 | |
| Kroger | 11.43 | |
| SoundCloud | 10.82 | |
| Spotify Music | 10.35 | |
| Amazon Music | 10.30 | |
| Madewell | 9.12 | |
| Kickstarter | 8.98 | |
| Glossier | 8.34 | |
| Pro Tools | 7.25 | |
| Beats Electronics | 6.74 | |
| Verizon | 5.87 | |
| Taco Bell | 5.41 | |
| Capcom | 5.36 | |
| Cartoon Network | 5.34 | |
| Lollapalooza | 5.05 | |
| Showtime | 4.82 | |
| Nickelodeon | 4.80 | |
| Gatorade | 4.76 | |
| Kodak | 4.63 | |
| Polaroid | 4.59 | |
| Carhartt | 4.48 | |
| Paypal | 4.25 | |
| Paramount Pictures | 4.22 | |
| Busch | 4.20 | |
| Tinder | 4.17 | |
| Coors | 3.99 | |
| Coachella | 3.98 | |
| Emporium | 3.89 | |
| Holden | 3.72 | |
| Heinz | 3.63 | |
| Urban Outfitters | 3.31 | |
| Pixar | 3.13 | |
| Fujifilm | 3.10 | |
| Skoda | 3.02 | |
| Mulberry | 2.97 | |
| ESPN | 2.95 | |
| Airbnb | 2.91 | |
| Dr. Martens | 2.89 | |
| ASOS | 2.77 | |
| Chipotle Mexican Grill | 2.69 | |
| Hennessy | 2.63 | |
| Adobe | 2.61 | |
| Columbia Pictures | 2.60 | |
| Sprite | 2.53 | |
| BBC | 2.46 | |
| NBC | 2.43 | |
| Nintendo | 2.41 |
Official Profiles
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LoginArtist: McKinley Dixon
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 04:00 UTC | McKinley Dixon, Ghais Guevara, Teller Bank$ | Elsewhere - Zone One | New York, United States | |
| 2025-12-10 04:00 UTC | McKinley Dixon | Elsewhere | New York, United States | |
| 2025-12-10 08:00 UTC | McKinley Dixon | Cambridge Hall, Warehouse on Watts | Philadelphia, United States | — |
| 2025-12-13 03:00 UTC | Mckinley Dixon | Union Stage | Washington, United States | |
| 2025-12-13 08:00 UTC | McKinley Dixon | Richmond Music Hall | Richmond, United States | — |
