McFly

McFly — pop artist from GB.

After a prolific 20-year career with numerous hits and accolades, McFly raises a poignant question with their latest album: "Where Did All The Guitars Go?"…

Influence: 60.29% Fanbase: 51.40% Trending: 64.74% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 19.61% • Very Strong

As of 2025-09-13

799,865

Social Media Followers

As of 2025-09-13

00:00:00

Hours Airplay

2025-12-07 10:02:14 UTC

Genres

popdance poppost-teen poppopboy band

Biography

After a prolific 20-year career with numerous hits and accolades, McFly raises a poignant question with their latest album: "Where Did All The Guitars Go?" Returning with their seventh studio release, 'Power To Play', the band—comprised of Tom Fletcher, Danny Jones, Harry Judd, and Dougie Poynter—embraces a raw, guitar-driven sound, breaking free from expectations to deliver their most energetic and rebellious work yet. 'Power To Play' marks a triumphant return to the essence of McFly's music-making journey, celebrating rock music in its purest form.

Through seven albums, chart-topping success, and a devoted fan base, McFly's latest offering is a bold declaration of their love for live guitars and unfiltered creativity. 'Power To Play' serves as a testament to the band's enduring passion for making music together, showcasing their evolution while staying true to their roots. By prioritizing raw, loud, and authentic instrumentation, McFly's new record is a vibrant celebration of rock music that captures the essence of why they embarked on their musical journey in the first place.

Top Brand Affinities

Report Date: 2025-09-13

McFly draws 18-24 & 25-34 audiences and holds attention in UNITED KINGDOM, BRAZIL, UNITED STATES. The skew is heavily female (82%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 6,943,777 avg views per post, with Youtube sustaining the conversation. Audience adjacency to ITV, Citi, ASDA makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist McFly score 6.96% — Very Strong bucket.

Brand: ITVBrand: CitiBrand: ASDA

Followers:799,865

Engagements:55,658

Rate:7.0%

Posts:1,160

Avg Likes:53,636

Avg Comments:4,085

Avg Views:6,974,427

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 799,865 · Engagements 55,658 · Rate 7.0% Posts 1,160 · Views 6,974,427 · Avg Likes 53,636 · Avg Comments 4,085 · Avg Views 6,974,427	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 70% 25-34: 19% 13-17: 9% 35-44: 2%	Largest: 18-24 (70%); next: 25-34 (19%)
Gender Split	Female: 82% Male: 18% Non-binary/Other: 0%	Skews female (82%)
Top Countries	UNITED KINGDOM (24%) BRAZIL (23%) UNITED STATES (8%) ARGENTINA (4%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (24%), BRAZIL (23%), UNITED STATES (8%)
Platform Engagement	Instagram: 7,331 avg likes/post · Tiktok: 30,650 avg views/post · Youtube: 6,943,777 avg views/post	Best reach: Youtube 6,943,777 avg views; best engagement: Youtube 42,873 avg likes

Top Brand Affinities

ITV

Score: 19.61

Citi

Score: 17.79

ASDA

Score: 14.01

Morrisons

Score: 11.21

Lollapalooza

Score: 10.96

Primark

Score: 10.86

Costa Coffee

Score: 10.37

Beauty Bay

Score: 9.94

Selfridges

Score: 9.64

River Island

Score: 9.53

Marks & Spencer

Score: 9.18

Sainsbury's

Score: 8.94

Brand	Category	Score
ITV		19.61
Citi		17.79
ASDA		14.01
Morrisons		11.21
Lollapalooza		10.96
Primark		10.86
Costa Coffee		10.37
Beauty Bay		9.94
Selfridges		9.64
River Island		9.53
Marks & Spencer		9.18
Sainsbury's		8.94
Next		8.82
Cadbury		8.35
Lush		8.26
MISSGUIDED		7.70
boohoo		6.93
Tesco		6.86
T.G.I. Friday's		6.80
DeLorean Motor Company		6.43
Baileys		5.47
BBC		5.17
Showtime		4.65
Dr. Martens		4.62
ALDI		4.54
ASOS		4.54
Lindt		4.42
Movistar		4.33
Summit Entertainment		4.29
Guinness		4.22
Topshop		4.20
Harrods		3.89
Columbia Pictures		3.46
Benefit Cosmetics		3.35
Polaroid		3.15
Pandora		3.05
Lego		3.04
Universal		2.99
AMC		2.90
Pixar		2.83
Walt Disney		2.83
LEGOLAND		2.76
HBO		2.74
Urban Decay Cosmetics		2.71
Sunnies Studios		2.70
Babybump		2.58
Emporium		2.51
Star Wars		2.50
Kylie Cosmetics		2.49
Urban Outfitters		2.46