Mc Th Brand Affinity ranks highest Brahma at 57.97% . Very Strong. Score DMDB 54.71% | Fanbase 36.71%

Mc Th — r&b, funk & soul artist from BR.

MC TH, stage name of Thiago Merces, was born in the São Judas Tadeu community in Duque de Caxias, Rio de Janeiro. He is a Brazilian funk and trap singer and…

Mc Th

Established

Country: BR | Gender: male | Artist ID: 11e83fe5-ad86-f3fa-a292-a0369fe50396

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Genres

r&b, funk & soulfunk cariocafunk ostentacaobaile funk

Influential: 54.71% Fanbase: 36.71% Trending: 63.71%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 57.97% • Very Strong

As of 2025-09-09

2,190,660

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.71% | Fanbase 36.71% | Trending 63.71% | CAREER STAGE: MID_LEVEL

Biography

MC TH, stage name of Thiago Merces, was born in the São Judas Tadeu community in Duque de Caxias, Rio de Janeiro. He is a Brazilian funk and trap singer and songwriter known for his numerous successful hits, making him a national reference in the carioca funk scene. With over 5 million monthly listeners, MC TH has built a large fan base with his lyrics that touch on everyday life and personal experiences.

Having been in the industry for over a decade, MC TH has solidified his position as one of the standout names in the funk genre. His music has left a mark on the funk market with hits that resonate with audiences, establishing him as one of the most renowned funk MCs in Brazil.

Report Date: 2025-09-09

Mc Th indexes high with fans in the 18-24 range in BRAZIL, PORTUGAL, UNITED STATES. The skew is heavily male (69%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 3,425 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Brahma, Lojas Renner, Danone, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Mc Th when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mc Th score 0.27% — Low bucket.

Brand: BrahmaBrand: Lojas RennerBrand: Danone

Followers:2,190,660

Engagements:5,977

Rate:0.3%

Posts:809

Avg Likes:5,975

Avg Comments:74

Avg Views:3,425

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,190,660 · Engagements 5,977 · Rate 0.3% Posts 809 · Views 3,425 · Avg Likes 5,975 · Avg Comments 74 · Avg Views 3,425	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 6% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) NETHERLANDS (0%) ARGENTINA (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 5,835 avg likes/post · Youtube: 3,425 avg views/post	Best reach: Youtube 3,425 avg views; best engagement: Instagram 5,835 avg likes

Top Brand Affinities

Brahma

Score: 57.97

Lojas Renner

Score: 25.14

Danone

Score: 24.28

Itaipava

Score: 21.65

Ambev

Score: 21.43

Xerox

Score: 11.57

Boticario

Score: 9.25

Barber Shop Connect

Score: 8.36

Banco Bradesco

Score: 7.83

Riachuelo

Score: 7.57

Quiksilver

Score: 6.79

Rapha

Score: 6.73

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Top Brand Affinities

Brand	Category	Score
Brahma		57.97
Lojas Renner		25.14
Danone		24.28
Itaipava		21.65
Ambev		21.43
Xerox		11.57
Boticario		9.25
Barber Shop Connect		8.36
Banco Bradesco		7.83
Riachuelo		7.57
Quiksilver		6.79
Rapha		6.73
Moda Praia		6.63
Havaianas		6.60
Andis		6.36
Oakley		6.13
Lacoste		5.11
Eudora		4.74
Budweiser		4.29
Heineken		3.31
Carrefour		2.70
Lollapalooza		2.37
Jack Daniels		2.19
FIFA		1.73
Calvin Klein		1.69
Puma		1.39
Mitsubishi		1.23
Red Bull		1.13
Spotify Music		1.09
shein		1.09
Volvo		1.02
Adidas		1.01
Ray-Ban		0.98
Nike		0.96
Pepsi		0.88
Honda		0.87
Vogue		0.87
SheInside		0.85
Beats Electronics		0.82
SoundCloud		0.80
Rolex		0.78
Supreme		0.77
DC Entertainment		0.73
Coca-Cola		0.71
Prada		0.71
Pandora		0.70
Xbox		0.69
NBA		0.66
Chevrolet		0.64
Volkswagen		0.63