MC Rick Brand Affinity ranks highest ChilliBeans at 35.27% . Very Strong. Score DMDB 58.35% | Fanbase 50.45%

MC Rick — r&b, funk & soul artist from BR.

MC Rick, born on September 6, 1998, is a Brazilian artist known for his work in the funk genre. Hailing from Belo Horizonte, he has gained a following for his…

MC Rick

Recognizable

Country: BR | Gender: male | Artist ID: 11e83fe8-83b3-101a-9a99-a0369fe50396

Find Artist

Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk bhfunk mtg

Influential: 58.35% Fanbase: 50.45% Trending: 62.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 35.27% • Very Strong

As of 2025-09-09

5,243,375

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.35% | Fanbase 50.45% | Trending 62.30% | CAREER STAGE: MAINSTREAM

Biography

MC Rick, born on September 6, 1998, is a Brazilian artist known for his work in the funk genre. Hailing from Belo Horizonte, he has gained a following for his energetic performances and unique style.

With a dedicated fan base and a growing presence in the music scene, MC Rick continues to make a name for himself both locally and internationally. His music reflects his roots and experiences, resonating with audiences beyond his hometown.

Report Date: 2025-09-09

MC Rick resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, UNITED STATES, PORTUGAL. With a heavily male (78%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (153,166 avg views per post); Instagram is where fans co-sign. Affinity adjacency to ChilliBeans, Itambé, Danone makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Rick score 1.49% — Moderate bucket.

Brand: ChilliBeansBrand: ItambéBrand: Danone

Followers:5,243,375

Engagements:78,088

Rate:1.5%

Posts:564

Avg Likes:77,572

Avg Comments:464

Avg Views:234,666

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,243,375 · Engagements 78,088 · Rate 1.5% Posts 564 · Views 234,666 · Avg Likes 77,572 · Avg Comments 464 · Avg Views 234,666	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 17% 13-17: 10% 35-44: 4%	Largest: 18-24 (68%); next: 25-34 (17%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	BRAZIL (98%) UNITED STATES (1%) PORTUGAL (0%) JAPAN (0%) AFGHANISTAN (0%)	Top regions: BRAZIL (98%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 65,270 avg likes/post · Tiktok: 81,500 avg views/post · Youtube: 153,166 avg views/post	Best reach: Youtube 153,166 avg views; best engagement: Instagram 65,270 avg likes

Top Brand Affinities

ChilliBeans

Score: 35.27

Itambé

Score: 32.87

Danone

Score: 12.62

Oakley

Score: 11.73

Barber Shop Connect

Score: 9.75

Lacoste

Score: 9.56

Havaianas

Score: 8.57

Xerox

Score: 7.31

Quiksilver

Score: 7.18

Moda Praia

Score: 5.62

Uber

Score: 4.99

Itaipava

Score: 4.90

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		35.27
Itambé		32.87
Danone		12.62
Oakley		11.73
Barber Shop Connect		9.75
Lacoste		9.56
Havaianas		8.57
Xerox		7.31
Quiksilver		7.18
Moda Praia		5.62
Uber		4.99
Itaipava		4.90
Budweiser		3.37
Jaguar		3.33
Mary Kay		2.94
Lollapalooza		2.78
Fiat		2.23
Mitsubishi		2.10
Hollister Co		2.05
Tomorrowland		1.83
UFC		1.80
Tommy Hilfiger		1.80
Honda		1.59
Levi's		1.59
shein		1.57
SheInside		1.37
Porsche		1.26
Huda Beauty		1.24
Nike		1.12
Red Bull		1.04
Pandora		1.01
Heineken		0.99
Chevrolet		0.98
SoundCloud		0.96
FIFA		0.92
Calvin Klein		0.92
Volkswagen		0.85
Pepsi		0.84
Yamaha		0.75
Adidas		0.73
Puma		0.67
Nutella		0.61
Gucci		0.59
Spotify Music		0.58
Walt Disney		0.50
McDonald's		0.48
Netflix		0.47
DC Entertainment		0.46
BMW		0.45
Google		0.42