MC Rick
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
5,243,375
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:34 UTC
Genres
Biography
With a dedicated fan base and a growing presence in the music scene, MC Rick continues to make a name for himself both locally and internationally. His music reflects his roots and experiences, resonating with audiences beyond his hometown.
MC Rick resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, UNITED STATES, PORTUGAL. With a heavily male (78%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (153,166 avg views per post); Instagram is where fans co-sign. Affinity adjacency to ChilliBeans, Itambé, Danone makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,243,375 · Engagements 78,088 · Rate 1.5% Posts 564 · Views 234,666 · Avg Likes 77,572 · Avg Comments 464 · Avg Views 234,666 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 68% 25-34: 17% 13-17: 10% 35-44: 4% |
Largest: 18-24 (68%); next: 25-34 (17%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
BRAZIL (98%) UNITED STATES (1%) PORTUGAL (0%) JAPAN (0%) AFGHANISTAN (0%) |
Top regions: BRAZIL (98%), UNITED STATES (1%), PORTUGAL (0%) |
| Platform Engagement | Instagram: 65,270 avg likes/post · Tiktok: 81,500 avg views/post · Youtube: 153,166 avg views/post | Best reach: Youtube 153,166 avg views; best engagement: Instagram 65,270 avg likes |
Top Brand Affinities
ChilliBeans
Itambé
Danone
Oakley
Barber Shop Connect
Lacoste
Havaianas
Xerox
Quiksilver
Moda Praia
Uber
Itaipava
| Brand | Category | Score |
|---|---|---|
| ChilliBeans | 35.27 | |
| Itambé | 32.87 | |
| Danone | 12.62 | |
| Oakley | 11.73 | |
| Barber Shop Connect | 9.75 | |
| Lacoste | 9.56 | |
| Havaianas | 8.57 | |
| Xerox | 7.31 | |
| Quiksilver | 7.18 | |
| Moda Praia | 5.62 | |
| Uber | 4.99 | |
| Itaipava | 4.90 | |
| Budweiser | 3.37 | |
| Jaguar | 3.33 | |
| Mary Kay | 2.94 | |
| Lollapalooza | 2.78 | |
| Fiat | 2.23 | |
| Mitsubishi | 2.10 | |
| Hollister Co | 2.05 | |
| Tomorrowland | 1.83 | |
| UFC | 1.80 | |
| Tommy Hilfiger | 1.80 | |
| Honda | 1.59 | |
| Levi's | 1.59 | |
| shein | 1.57 | |
| SheInside | 1.37 | |
| Porsche | 1.26 | |
| Huda Beauty | 1.24 | |
| Nike | 1.12 | |
| Red Bull | 1.04 | |
| Pandora | 1.01 | |
| Heineken | 0.99 | |
| Chevrolet | 0.98 | |
| SoundCloud | 0.96 | |
| FIFA | 0.92 | |
| Calvin Klein | 0.92 | |
| Volkswagen | 0.85 | |
| Pepsi | 0.84 | |
| Yamaha | 0.75 | |
| Adidas | 0.73 | |
| Puma | 0.67 | |
| Nutella | 0.61 | |
| Gucci | 0.59 | |
| Spotify Music | 0.58 | |
| Walt Disney | 0.50 | |
| McDonald's | 0.48 | |
| Netflix | 0.47 | |
| DC Entertainment | 0.46 | |
| BMW | 0.45 | |
| 0.42 |
Official Profiles
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LoginArtist: MC Rick
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
