MC Pipokinha

MC Pipokinha

Country: BR | Gender: female

Influence: 52.44% Fanbase: 34.37% Trending: 61.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

333,999

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 01:17:54 UTC

Genres

poppopasian popr&b, funk & soulfunk cariocafunk mtg

Biography

Brazilian artist MC Pipokinha, born Doroth Helena de Sousa Alves in Tubarão, Santa Catarina on August 13, 1998, is known for her bold lyrics and charismatic on-screen persona. Raised in a Mormon family, she moved to São Paulo in 2019, initially without a permanent residence, where she connected with the funk music community and gained recognition as a dancer in music videos. In 2020, MC Pipokinha officially launched her music career, quickly becoming a representative figure for Generation Z idols, with hits like "Bota na Pipokinha" and "Eu Sou a Pipokinha." Her collaborations, such as "Fode na Intenção do Bota" with DJ Buiu, and over 2.4 million monthly listeners on streaming platforms have solidified her success. In 2022, she signed with São Paulo funk production company Novo Império and won the Sobre Funk Award for Best Singer.

MC Pipokinha, also known as "Little Popcorn," is a Brazilian singer, dancer, and digital influencer who gained fame for her provocative content and unique vocal style set to funk beats. Raised in a Mormon family, she found her passion for music in São Paulo after moving in 2019, initially without a permanent place to stay. Her rise to stardom began as a dancer in funk music videos, showcasing her charismatic on-screen presence. With hits like "Tira as Crianças da Sala" and collaborations like "Fode na Intenção do Bota," MC Pipokinha has amassed a significant following, with over 2.4 million monthly listeners on streaming platforms. In 2022, she signed with Novo Império and won the Sobre Funk Award for Best Singer, solidifying her status as a representative figure for a new generation of idols.

MC Pipokinha Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

MC Pipokinha reaches 18-24 & 25-34 audiences concentrated in BRAZIL, PORTUGAL, UNITED STATES. The demographic tilt is heavily male (60%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 304,700 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist MC Pipokinha score 1.54%Moderate bucket.
Followers:333,999
Engagements:5,128
Rate:1.5%
Posts:240
Views:304,821
Avg Likes:4,855
Avg Comments:14
Avg Views:304,821

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 333,999 · Engagements 5,128 · Rate 1.5%
Posts 240 · Views 304,821 · Avg Likes 4,855 · Avg Comments 14 · Avg Views 304,821
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 23%
13-17: 10%
35-44: 5%
Largest: 18-24 (60%); next: 25-34 (23%)
Gender Split Female: 40%
Male: 60%
Non-binary/Other: 0%
Skews male (60%)
Top Countries BRAZIL (93%)
PORTUGAL (2%)
UNITED STATES (1%)
SOUTH AFRICA (0%)
ANGOLA (0%)
Top regions: BRAZIL (93%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement Tiktok: 304,700 avg views/post · Youtube: 121 avg views/post Best reach: Tiktok 304,700 avg views; best engagement: Tiktok 4,850 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: MC Pipokinha

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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