Mc Negão Original

Mc Negão Original

Country: BR

Influence: 57.42% Fanbase: 38.95% Trending: 66.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

1,210,300

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-31 22:19:35 UTC

Genres

popasian popr&b, funk & soulfunk carioca

Biography

Hailing from São Paulo, MC Negão Original rose from the outskirts to become one of the most prominent figures in Brazilian funk music. His lyrics depict street realities, paired with beats that resonate worldwide, earning him historic achievements, such as being the first in the genre to top Spotify's global album chart with "A Nata de Tudo – A Ovelha Negra".

Mc Negão Original Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Mc Negão Original cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, PORTUGAL, UNITED STATES. A heavily male (82%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,950,000 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mc Negão Original score 25.79%Very Strong bucket.
Followers:1,210,300
Engagements:312,095
Rate:25.8%
Posts:102
Views:1,965,916
Avg Likes:286,080
Avg Comments:1,607
Avg Views:1,965,916

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,210,300 · Engagements 312,095 · Rate 25.8%
Posts 102 · Views 1,965,916 · Avg Likes 286,080 · Avg Comments 1,607 · Avg Views 1,965,916
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 22%
13-17: 8%
35-44: 3%
Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries BRAZIL (94%)
PORTUGAL (2%)
UNITED STATES (1%)
FRANCE (0%)
VENEZUELA (0%)
Top regions: BRAZIL (94%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement Tiktok: 1,950,000 avg views/post · Youtube: 15,916 avg views/post Best reach: Tiktok 1,950,000 avg views; best engagement: Tiktok 284,850 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Mc Negão Original

Date Range: 2025-12-31 → 2025-12-31
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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