MC Menor da VG

MC Menor da VG — r&b, funk & soul artist from BR.

Renato Lima Rodrigues, known as MC Menor da VG in the Funk music scene, is a prominent figure in São Paulo, Brazil. Hailing from the Vila Gustavo neighborhood…

Influence: 58.60% Fanbase: 48.97% Trending: 63.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Oakley • 17.91% • Very Strong

As of 2025-09-09

2,091,485

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:29 UTC

Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk paulistafunk mtg

Biography

Renato Lima Rodrigues, known as MC Menor da VG in the Funk music scene, is a prominent figure in São Paulo, Brazil. Hailing from the Vila Gustavo neighborhood in the North Zone, where the "VG" acronym originates, he began his music career in 2005 at the age of 12, freestyling with friends in neighborhood gatherings.

Over the years, Menor da VG has become a key player in the Funk genre, producing hits like "Conto do Pescador" with over 75 million YouTube views and 12 million Spotify streams, and "Fogo na Inveja" boasting 70 million views. In addition to his role as an MC and songwriter, he has expanded his reach by offering valuable content to his followers, including an online course titled "Manual do Funk" aimed at aspiring MCs, bridging the gap between the periphery and the music industry.

Top Brand Affinities

Report Date: 2025-09-09

MC Menor da VG builds repeat engagement among 18-24 & 25-34 audiences throughout BRAZIL, UNITED STATES, PORTUGAL. With a heavily male (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (2,263 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Oakley, Danone, Barber Shop Connect point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Menor da VG score 0.11% — Low bucket.

Brand: OakleyBrand: DanoneBrand: Barber Shop Connect

Followers:2,091,485

Engagements:2,263

Rate:0.1%

Posts:406

Avg Likes:2,263

Avg Comments:31

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,091,485 · Engagements 2,263 · Rate 0.1% Posts 406 · Views 0 · Avg Likes 2,263 · Avg Comments 31 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 41% 35-44: 5% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (41%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	BRAZIL (98%) UNITED STATES (1%) PORTUGAL (0%) FRANCE (0%)	Top regions: BRAZIL (98%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 2,263 avg likes/post	best engagement: Instagram 2,263 avg likes

Top Brand Affinities

Oakley

Score: 17.91

Danone

Score: 10.32

Barber Shop Connect

Score: 10.03

Andis

Score: 10.01

Xerox

Score: 9.23

Boticario

Score: 9.14

Quiksilver

Score: 8.06

Lacoste

Score: 8.05

Moda Praia

Score: 7.18

Amstel

Score: 6.01

Eudora

Score: 5.23

Itaipava

Score: 4.81

Brand	Category	Score
Oakley		17.91
Danone		10.32
Barber Shop Connect		10.03
Andis		10.01
Xerox		9.23
Boticario		9.14
Quiksilver		8.06
Lacoste		8.05
Moda Praia		7.18
Amstel		6.01
Eudora		5.23
Itaipava		4.81
Avon		2.80
Lollapalooza		2.69
Heineken		1.94
Fenty beauty		1.86
Honda		1.76
Rolex		1.72
Versace		1.72
Armani		1.67
Budweiser		1.66
shein		1.59
SheInside		1.56
Jack Daniels		1.56
Ferrari		1.46
Mitsubishi		1.43
Tommy Hilfiger		1.41
Grand Theft Auto		1.40
Renault		1.33
Fiat		1.31
Puma		1.28
Hyundai		1.25
Beats Electronics		1.22
Levi's		1.20
Red Bull		1.14
Porsche		1.12
SoundCloud		1.10
Calvin Klein		1.05
Xiaomi		1.04
Nike		1.02
Coca-Cola		1.01
FIFA		1.00
UFC		0.98
Nutella		0.87
NFL		0.86
Xbox		0.82
Adidas		0.78
Pandora		0.77
Prada		0.75
Chevrolet		0.69