MC Maneirinho Brand Affinity ranks highest ChilliBeans at 22.06% . Very Strong. Score DMDB 56.43% | Fanbase 47.05%

MC Maneirinho — r&b, funk & soul artist from BR.

Diogo, known as DJ Diogo do Serrão, grew up in Niterói, Rio de Janeiro, surrounded by the sounds of baile funk. Inspired by the music, he began producing…

MC Maneirinho

Established

Country: BR | Gender: male | Artist ID: 11e83fe0-7482-1c38-9f15-aa1c026db3d8

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Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk conscientetrap funkbaile funk

Influential: 56.43% Fanbase: 47.05% Trending: 61.12%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 22.06% • Very Strong

As of 2025-09-09

3,580,457

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.43% | Fanbase 47.05% | Trending 61.12% | CAREER STAGE: MID_LEVEL

Biography

Diogo, known as DJ Diogo do Serrão, grew up in Niterói, Rio de Janeiro, surrounded by the sounds of baile funk. Inspired by the music, he began producing innovative funk tracks at the age of 14. Diogo's talent led him to discover and produce artists such as Bonde das Maravilhas and Nego do Borel. In 2013, at 18, he transitioned to becoming MC Maneirinho, known for hits like "Chefe é Chefe" and "Que Saudade da Minha Ex," earning a Latin Grammy nomination. Since 2020, he has collaborated on successful tracks like "Debochando da Mídia" and "Vou Te Levar," amassing billions of streams.

In 2024, MC Maneirinho continues to dominate the music scene, promising new releases and maintaining a strong presence on Spotify.

Report Date: 2025-09-09

MC Maneirinho engages 25-34 & 18-24 audiences with repeatable results in BRAZIL, UNITED STATES, PORTUGAL. The fan base skews heavily female (55%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (166,516 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around ChilliBeans, Lojas Renner, Ifood, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Maneirinho score 4.65% — Very Strong bucket.

Brand: ChilliBeansBrand: Lojas RennerBrand: Ifood

Followers:3,580,457

Engagements:166,516

Rate:4.7%

Posts:206

Avg Likes:166,516

Avg Comments:858

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,580,457 · Engagements 166,516 · Rate 4.7% Posts 206 · Views 0 · Avg Likes 166,516 · Avg Comments 858 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 38% 35-44: 9% 13-17: 4%	Largest: 25-34 (48%); next: 18-24 (38%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	BRAZIL (98%) UNITED STATES (1%) PORTUGAL (0%) SPAIN (0%) ARGENTINA (0%)	Top regions: BRAZIL (98%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 166,516 avg likes/post	best engagement: Instagram 166,516 avg likes

Top Brand Affinities

ChilliBeans

Score: 22.06

Lojas Renner

Score: 21.06

Ifood

Score: 19.23

Itaipava

Score: 18.23

Danone

Score: 13.56

Colcci

Score: 10.98

Moda Praia

Score: 9.80

Riachuelo

Score: 9.37

Xerox

Score: 8.33

Stella Artois

Score: 7.90

Havaianas

Score: 7.67

Barber Shop Connect

Score: 7.41

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		22.06
Lojas Renner		21.06
Ifood		19.23
Itaipava		18.23
Danone		13.56
Colcci		10.98
Moda Praia		9.80
Riachuelo		9.37
Xerox		8.33
Stella Artois		7.90
Havaianas		7.67
Barber Shop Connect		7.41
Rapha		7.30
Banco Bradesco		6.87
Lacoste		6.74
Quiksilver		6.70
Oakley		5.50
Genesis		4.33
Budweiser		3.26
Heineken		2.99
Dolce & Gabbana		2.76
UFC		2.25
Lollapalooza		2.24
Mitsubishi		1.76
Cartier		1.59
FIFA		1.56
Los Angeles Lakers		1.45
Red Bull		1.43
shein		1.39
SheInside		1.29
Calvin Klein		1.22
Pandora		1.22
Guess		1.14
Coca-Cola		1.04
Puma		0.98
Tommy Hilfiger		0.96
Adidas		0.92
Nike		0.92
SoundCloud		0.91
Spotify Music		0.90
Louis Vuitton		0.89
Levi's		0.89
Ray-Ban		0.86
Nutella		0.85
McDonald's		0.79
Chevrolet		0.75
DC Entertainment		0.72
Honda		0.72
Vans		0.69
Prada		0.68