MC Lars

MC Lars — hip-hop & rap artist from US.

MC Lars, also known as Andrew Nielsen, first dabbled in hip-hop as a youngster before exploring punk and academics. His unique pop culture-infused style drew…

Influence: 51.23% Fanbase: 27.99% Trending: 62.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sega • 17.99% • Very Strong

As of 2025-09-09

32,288

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:00:37 UTC

Genres

hip-hop & raphip-hop/rapnerdcorehip hopcomedy & spoken wordcomic

Biography

MC Lars, also known as Andrew Nielsen, first dabbled in hip-hop as a youngster before exploring punk and academics. His unique pop culture-infused style drew influences from a range of artists, leading to the release of his debut album "Radio Pet Fencing" in 2003 through London's Truck Records. Lars continued to evolve his sound with subsequent releases like the EP "Laptop" in 2004, showcasing a blend of rock samples and catchy melodies.

Throughout the years, MC Lars collaborated with notable artists such as Weird Al Yankovic and KRS-One, resulting in projects like "This Gigantic Robot Kills" and "Lars Attacks!" His diverse discography includes releases like the Edgar Allan Poe EP in 2012, the Kickstarter-funded "The Zombie Dinosaur LP" in 2015, and the mixtape "Donald Trump Has Very Bad Morals" in 2016. Lars' musical journey continued with the 2017 EP "Revenge of the Nerd," solidifying his place in the music scene with a blend of humor and social commentary.

Top Brand Affinities

Report Date: 2025-09-09

MC Lars maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, RUSSIA. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 263 avg views per post; Instagram functions as the community touchpoint. Affinity with Sega, BioShock, Capcom makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Lars score 0.46% — Low bucket.

Brand: SegaBrand: BioShockBrand: Capcom

Followers:32,288

Engagements:149

Rate:0.5%

Posts:1,668

Avg Likes:140

Avg Comments:14

Avg Views:263

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,288 · Engagements 149 · Rate 0.5% Posts 1,668 · Views 263 · Avg Likes 140 · Avg Comments 14 · Avg Views 263	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 38% 35-44: 15% 45-64: 4%	Largest: 25-34 (40%); next: 18-24 (38%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (67%) UNITED KINGDOM (9%) RUSSIA (6%) CANADA (3%) UKRAINE (3%)	Top regions: UNITED STATES (67%), UNITED KINGDOM (9%), RUSSIA (6%)
Platform Engagement	Instagram: 117 avg likes/post · Youtube: 263 avg views/post	Best reach: Youtube 263 avg views; best engagement: Instagram 117 avg likes

Top Brand Affinities

Sega

Score: 17.99

BioShock

Score: 17.83

Capcom

Score: 17.67

Columbia Pictures

Score: 17.53

Square Enix

Score: 16.43

Borderlands

Score: 16.06

Kickstarter

Score: 16.04

Fallout

Score: 15.12

Final Fantasy

Score: 14.58

Metal Gear Solid

Score: 13.94

GameStop

Score: 13.71

Konami

Score: 13.58

Brand	Category	Score
Sega		17.99
BioShock		17.83
Capcom		17.67
Columbia Pictures		17.53
Square Enix		16.43
Borderlands		16.06
Kickstarter		16.04
Fallout		15.12
Final Fantasy		14.58
Metal Gear Solid		13.94
GameStop		13.71
Konami		13.58
Power Rangers		13.50
Taco Bell		10.82
Persona 5		10.63
Nickelodeon		10.42
Hot Topic		10.36
Mortal Kombat		9.97
Nintendo		9.90
Resident Evil		9.85
Comedy Central		9.41
Mountain Dew		8.98
WW		8.50
Cartoon Network		8.50
Bandai Namco		8.41
DeLorean Motor Company		8.35
Pokemon Go		8.01
World of Warcraft		8.00
Gundam		7.98
Bethesda Softworks		7.86
WWE		7.83
Tekken		7.55
Jameson		7.27
Hasbro		7.09
Star Wars		6.91
Walgreens		6.60
Lime Crime		6.32
Kroger		6.07
Ableton		6.06
RedBubble		5.90
Spotify Music		5.75
NHL		5.74
BBC		5.60
Transformers		5.54
AMC		5.44
Showtime		5.43
MATTEL		5.42
Pokemon		5.36
Publix		5.28
Lego		5.22