MC Kevinho Brand Affinity ranks highest Lojas Renner at 17.00% . Very Strong. Score DMDB 66.67% | Fanbase 67.10%

MC Kevinho — pop artist from BR.

Born on September 15, 1998, in Campinas, Kevin Kawan Azevedo, known as Kevinho, transitioned from a childhood dream of becoming a soccer player to…

MC Kevinho

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc6-8928-1176-a51b-a0369fe50396

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Genres

popfunk popr&b, funk & soulfunk cariocafunk ostentacao

Influential: 66.67% Fanbase: 67.10% Trending: 66.45%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 17.00% • Very Strong

As of 2025-09-09

40,672,570

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.67% | Fanbase 67.10% | Trending 66.45% | CAREER STAGE: MAINSTREAM

Biography

Born on September 15, 1998, in Campinas, Kevin Kawan Azevedo, known as Kevinho, transitioned from a childhood dream of becoming a soccer player to revolutionizing the funk music scene with a string of hit songs that garnered millions of views on YouTube. His energetic performances and signature dance moves quickly made him a sensation in the party scene.

At 22 years old, Kevinho has established himself as a prominent male figure in the funk music industry, boasting a substantial collection of successful tracks that have solidified his status as a key player in the genre.

Report Date: 2025-09-09

MC Kevinho performs best with fans in the 18-24 range, concentrated in BRAZIL, PORTUGAL, ARGENTINA. Audience composition is female-leaning (55%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 838,200 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Lojas Renner, Boticario, Sarar, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, MC Kevinho is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Kevinho score 0.77% — Low bucket.

Brand: Lojas RennerBrand: BoticarioBrand: Sarar

Followers:40,672,570

Engagements:312,022

Rate:0.8%

Posts:644

Avg Likes:301,931

Avg Comments:2,944

Avg Views:849,461

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,672,570 · Engagements 312,022 · Rate 0.8% Posts 644 · Views 849,461 · Avg Likes 301,931 · Avg Comments 2,944 · Avg Views 849,461	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 10% 35-44: 5%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	BRAZIL (80%) PORTUGAL (6%) ARGENTINA (2%) COLOMBIA (2%) UNITED STATES (1%)	Top regions: BRAZIL (80%), PORTUGAL (6%), ARGENTINA (2%)
Platform Engagement	Instagram: 202,226 avg likes/post · Tiktok: 838,200 avg views/post · Youtube: 11,261 avg views/post	Best reach: Tiktok 838,200 avg views; best engagement: Instagram 202,226 avg likes

Top Brand Affinities

Lojas Renner

Score: 17.00

Boticario

Score: 10.87

Sarar

Score: 10.38

Eudora

Score: 9.64

Itaipava

Score: 8.32

Danone

Score: 7.40

Mary Kay

Score: 7.34

Moda Praia

Score: 6.62

Xerox

Score: 6.62

Lollapalooza

Score: 4.96

Oakley

Score: 3.10

Barber Shop Connect

Score: 2.94

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Top Brand Affinities

Brand	Category	Score
Lojas Renner		17.00
Boticario		10.87
Sarar		10.38
Eudora		9.64
Itaipava		8.32
Danone		7.40
Mary Kay		7.34
Moda Praia		6.62
Xerox		6.62
Lollapalooza		4.96
Oakley		3.10
Barber Shop Connect		2.94
Avon		2.58
shein		2.53
Lacoste		2.47
Carrefour		2.36
SheInside		2.11
Heineken		1.94
Levi's		1.60
Pandora		1.42
Chanel		1.20
Mitsubishi		1.17
Guess		1.07
FIFA		0.99
Calvin Klein		0.97
Coca-Cola		0.92
Maybelline		0.87
Tommy Hilfiger		0.87
Nutella		0.84
Netflix		0.83
Puma		0.82
DC Entertainment		0.79
Ray-Ban		0.78
Honda		0.78
Red Bull		0.74
Volkswagen		0.72
Prada		0.70
musical.ly		0.68
GoPro		0.67
Zara		0.65
Walt Disney		0.64
Chevrolet		0.64
MAC Cosmetics		0.62
Christian Dior		0.60
Ferrari		0.58
Adidas		0.55
Audi		0.54
Nike		0.53
McDonald's		0.50
Spotify Music		0.49