Mc IG
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,390,000
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Starting out as a young songwriter, IG transitioned into becoming a successful MC, with his breakout hit "3 dias virado" garnering over 300 million views on YouTube and 100 million streams. Over the past two years, he has solidified his position as a prominent figure in the national urban music scene, accumulating over 1 billion streams across his trilogy of albums. Emphasizing powerful lyrics, intricate melodies, and clever humor, IG has become a respected voice representing black and marginalized communities in the music industry.
Mc IG draws 18-24 & 25-34 audiences and holds attention in BRAZIL, PORTUGAL, UNITED STATES. The skew is heavily male (82%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 322,533 avg views per post, with Youtube sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,390,000 · Engagements 6,438 · Rate 0.5% Posts 157 · Views 322,533 · Avg Likes 6,268 · Avg Comments 136 · Avg Views 322,533 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 22% 13-17: 9% 35-44: 3% |
Largest: 18-24 (66%); next: 25-34 (22%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) AUSTRALIA (0%) GERMANY (0%) |
Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%) |
| Platform Engagement | Youtube: 322,533 avg views/post | Best reach: Youtube 322,533 avg views; best engagement: Youtube 6,268 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Mc IG
The map shows every radio station that aired Mc IG today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
