Mc Hariel Brand Affinity ranks highest ChilliBeans at 30.59% . Very Strong. Score DMDB 68.17% | Fanbase 63.15%

Mc Hariel — r&b, funk & soul artist from BR.

MC Hariel, a native of Vila Aurora, São Paulo, began his music career in 2011 with a dream of success. Over the years, he has established himself as a…

Mc Hariel

Recognizable

Country: BR | Gender: male | Artist ID: 11e83fe6-73d2-5acc-8549-a0369fe50396

Find Artist

Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk conscientefunk paulista

Influential: 68.17% Fanbase: 63.15% Trending: 70.68%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 30.59% • Very Strong

As of 2025-09-09

18,338,857

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.17% | Fanbase 63.15% | Trending 70.68% | CAREER STAGE: MAINSTREAM

Biography

MC Hariel, a native of Vila Aurora, São Paulo, began his music career in 2011 with a dream of success. Over the years, he has established himself as a prominent figure in the Brazilian funk scene, showcasing themes of personal experience, resilience, and growth. Through his journey, Hariel has overcome challenges, including the loss of his father, and turned to music as a profession, ultimately achieving success with hits like "Lei do Retorno" and "Maçã Verde."

Known for his lyrics centered on themes of resilience, political insight, and personal anecdotes, MC Hariel is recognized for his diverse musical style, blending funk, trap, and rap influences. From humble beginnings creating home videos to signing with the GR6 label, Hariel's music reflects a mix of genres and a genuine portrayal of his everyday life, including his passion for Corinthians football club.

Report Date: 2025-09-09

Mc Hariel speaks to 18-24 & 25-34 audiences with measurable traction in BRAZIL, UNITED STATES, PORTUGAL. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (33,600 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near ChilliBeans, Citi, Lojas Renner, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mc Hariel score 0.79% — Low bucket.

Brand: ChilliBeansBrand: CitiBrand: Lojas Renner

Followers:18,338,857

Engagements:145,363

Rate:0.8%

Posts:1,526

Avg Likes:145,163

Avg Comments:1,597

Avg Views:33,872

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,338,857 · Engagements 145,363 · Rate 0.8% Posts 1,526 · Views 33,872 · Avg Likes 145,163 · Avg Comments 1,597 · Avg Views 33,872	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 71% 25-34: 18% 13-17: 9% 35-44: 2%	Largest: 18-24 (71%); next: 25-34 (18%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	BRAZIL (98%) UNITED STATES (1%) PORTUGAL (0%) ANGOLA (0%) AUSTRIA (0%)	Top regions: BRAZIL (98%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 143,177 avg likes/post · Tiktok: 33,600 avg views/post · Youtube: 272 avg views/post	Best reach: Tiktok 33,600 avg views; best engagement: Instagram 143,177 avg likes

Top Brand Affinities

ChilliBeans

Score: 30.59

Citi

Score: 24.93

Lojas Renner

Score: 16.43

Ambev

Score: 15.53

Quiksilver

Score: 12.02

Oakley

Score: 10.43

Andis

Score: 9.64

Barber Shop Connect

Score: 8.77

Lacoste

Score: 8.03

Xerox

Score: 6.58

Itaipava

Score: 5.74

Moda Praia

Score: 3.54

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		30.59
Citi		24.93
Lojas Renner		16.43
Ambev		15.53
Quiksilver		12.02
Oakley		10.43
Andis		9.64
Barber Shop Connect		8.77
Lacoste		8.03
Xerox		6.58
Itaipava		5.74
Moda Praia		3.54
BALMAIN		3.37
Budweiser		2.95
Lollapalooza		2.88
Avon		2.86
Heineken		2.60
Carrefour		2.28
Tomorrowland		2.24
Jack Daniels		1.86
Honda		1.67
Chevrolet		1.54
shein		1.47
Volkswagen		1.46
Mitsubishi		1.36
Pepsi		1.32
Tommy Hilfiger		1.26
Los Angeles Lakers		1.18
Pandora		1.17
CBS		1.16
SheInside		1.15
L'Oréal Paris		1.12
BMW		1.11
Red Bull		1.10
FIFA		1.07
Nike		1.07
Beats Electronics		1.00
Puma		0.94
Tiffany & Co		0.93
NBA		0.91
Burberry		0.89
DC Entertainment		0.86
Nintendo		0.81
Prada		0.81
McDonald's		0.79
Adidas		0.77
Ray-Ban		0.76
Spotify Music		0.74
SoundCloud		0.71
Gucci		0.68