MC G15

MC G15 — r&b, funk & soul artist from BR.

Gabriel Paixão, also known as MC G15, hails from Duque de Caxias in the metropolitan region of Rio de Janeiro. He rose to prominence in the Funk music scene…

Influence: 17.66% Fanbase: 52.98% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Lojas Renner • 15.87% • Very Strong

As of 2025-09-09

2,820,591

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:08:09 UTC

Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk paulistahip-hop & raprap

Biography

Gabriel Paixão, also known as MC G15, hails from Duque de Caxias in the metropolitan region of Rio de Janeiro. He rose to prominence in the Funk music scene with the international success of his 2016 hit "Deu Onda," which topped the global Spotify playlist and has amassed 378 million views on YouTube. The song was a standout in the music world, earning the title of "hit of the summer and Carnival of 2016," and set records as the most-watched YouTube video in a week with 19 million views, dominating digital platforms during the 2016 New Year's celebrations.

Following the success of "Deu Onda," G15 continued to release hit songs like "Eu falei pra elas," "Cara Bacana," "A distância tá maltratando," "Só Você," "Ela vem," and "Eu não vou embora," the latter featuring Anitta. In 2020, the artist showcased a more introspective and slower-paced musical side with his "Lado B" project, marking a departure from his well-known energetic style.

Top Brand Affinities

Report Date: 2025-09-09

MC G15 commands interest from 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. With a heavily male (58%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (5,547 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Lojas Renner, Havaianas, Banco Bradesco points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC G15 score 0.10% — Low bucket.

Brand: Lojas RennerBrand: HavaianasBrand: Banco Bradesco

Followers:2,820,591

Engagements:2,920

Rate:0.1%

Posts:2,346

Avg Likes:2,904

Avg Comments:52

Avg Views:5,547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,820,591 · Engagements 2,920 · Rate 0.1% Posts 2,346 · Views 5,547 · Avg Likes 2,904 · Avg Comments 52 · Avg Views 5,547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 7% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	BRAZIL (92%) PORTUGAL (3%) UNITED STATES (1%) PARAGUAY (0%) ANGOLA (0%)	Top regions: BRAZIL (92%), PORTUGAL (3%), UNITED STATES (1%)
Platform Engagement	Instagram: 2,730 avg likes/post · Youtube: 5,547 avg views/post	Best reach: Youtube 5,547 avg views; best engagement: Instagram 2,730 avg likes

Top Brand Affinities

Lojas Renner

Score: 15.87

Havaianas

Score: 13.17

Banco Bradesco

Score: 9.52

Riachuelo

Score: 9.52

Xerox

Score: 9.00

Danone

Score: 8.95

Oakley

Score: 8.13

Moda Praia

Score: 7.54

Itaipava

Score: 7.04

Lacoste

Score: 6.54

Eudora

Score: 5.10

Lollapalooza

Score: 4.26

Brand	Category	Score
Lojas Renner		15.87
Havaianas		13.17
Banco Bradesco		9.52
Riachuelo		9.52
Xerox		9.00
Danone		8.95
Oakley		8.13
Moda Praia		7.54
Itaipava		7.04
Lacoste		6.54
Eudora		5.10
Lollapalooza		4.26
Uber		4.18
Barber Shop Connect		3.11
Budweiser		1.89
shein		1.78
Heineken		1.74
SheInside		1.55
Mitsubishi		1.40
Honda		1.27
FIFA		1.08
Porsche		1.03
Calvin Klein		1.03
Rolex		0.96
Chevrolet		0.94
SoundCloud		0.92
Pandora		0.86
Nutella		0.85
Coca-Cola		0.84
Levi's		0.83
Tommy Hilfiger		0.80
Red Bull		0.78
Nike		0.73
Ray-Ban		0.72
Adidas		0.68
Netflix		0.64
Spotify Music		0.64
Ferrari		0.62
McDonald's		0.62
BMW		0.58
Walt Disney		0.58
DC Entertainment		0.56
Samsung Group		0.51
Mercedes-Benz		0.51
Lamborghini		0.50
MAC Cosmetics		0.46
Gucci		0.45
Nissan		0.41
Zara		0.38
Yamaha		0.36