Mc Don Juan Brand Affinity ranks highest Ambev at 14.14% . Very Strong. Score DMDB 62.45% | Fanbase 59.94%

Mc Don Juan — r&b, funk & soul artist from BR.

Matheus Wallace Mendonça da Cruz, known professionally as Don Juan, was born on January 3, 2001, in Interlagos, South Zone of São Paulo. He began his music…

Mc Don Juan

Recognizable

Country: BR | Gender: male | Artist ID: 11e83fe7-4dda-e482-abee-a0369fe50396

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Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk paulistalatinbatidao romantico

Influential: 62.45% Fanbase: 59.94% Trending: 63.70%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ambev • 14.14% • Very Strong

As of 2025-09-09

13,197,971

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.45% | Fanbase 59.94% | Trending 63.70% | CAREER STAGE: MAINSTREAM

Biography

Matheus Wallace Mendonça da Cruz, known professionally as Don Juan, was born on January 3, 2001, in Interlagos, South Zone of São Paulo. He began his music career in 2011, influenced by a family member who rapped. Don Juan gained recognition in 2013 with his hit song "Le lalaue," establishing himself as a prominent figure in the Funk music scene in Brazil.

Don Juan, at 21 years old, has expanded his musical repertoire to include Sertanejo and RAP genres while maintaining his roots in Funk music. With over 2 billion views on YouTube and an average of 11 million monthly listeners on streaming platforms, he continues to attract a wide audience. In 2017, his track "Ôh, novinha" was featured in the Brazilian soap opera "A força do Querer," further solidifying his presence in the entertainment industry. Don Juan has also made appearances on various television shows, including "Domingão do Faustão" and "Encontro com Fatima Bernardes" on Globo, as well as programs on SBT and Rede Record. In 2020, he released his debut EP, "Vou Além," which includes the globally successful track "Vai ter que aguentar."

Report Date: 2025-09-09

Mc Don Juan reliably reaches 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. The base is heavily male (64%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (9,009 avg views per post); Instagram layers on depth and replies. The audience sits near Ambev, Colorama, Oakley, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mc Don Juan score 1.21% — Moderate bucket.

Brand: AmbevBrand: ColoramaBrand: Oakley

Followers:13,197,971

Engagements:159,995

Rate:1.2%

Posts:785

Avg Likes:159,976

Avg Comments:566

Avg Views:9,009

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,197,971 · Engagements 159,995 · Rate 1.2% Posts 785 · Views 9,009 · Avg Likes 159,976 · Avg Comments 566 · Avg Views 9,009	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 8% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	BRAZIL (94%) PORTUGAL (3%) UNITED STATES (1%) ANGOLA (0%) INDIA (0%)	Top regions: BRAZIL (94%), PORTUGAL (3%), UNITED STATES (1%)
Platform Engagement	Instagram: 159,539 avg likes/post · Youtube: 9,009 avg views/post	Best reach: Youtube 9,009 avg views; best engagement: Instagram 159,539 avg likes

Top Brand Affinities

Ambev

Score: 14.14

Colorama

Score: 10.90

Oakley

Score: 9.95

Lacoste

Score: 9.15

Moda Praia

Score: 7.29

Barber Shop Connect

Score: 6.52

Itaipava

Score: 3.97

Avon

Score: 3.47

Fiat

Score: 2.37

Jack Daniels

Score: 2.26

Budweiser

Score: 2.13

Tommy Hilfiger

Score: 2.07

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Top Brand Affinities

Brand	Category	Score
Ambev		14.14
Colorama		10.90
Oakley		9.95
Lacoste		9.15
Moda Praia		7.29
Barber Shop Connect		6.52
Itaipava		3.97
Avon		3.47
Fiat		2.37
Jack Daniels		2.26
Budweiser		2.13
Tommy Hilfiger		2.07
shein		1.89
Ducati		1.84
SheInside		1.63
Honda		1.61
Heineken		1.60
Mitsubishi		1.57
Red Bull		1.38
Pandora		1.21
Calvin Klein		1.16
Rolex		1.07
UFC		1.07
Chevrolet		1.05
Porsche		1.05
Hyundai		1.03
Los Angeles Lakers		1.03
Nike		1.02
Ferrari		0.97
Yamaha		0.92
BMW		0.90
DC Entertainment		0.88
Adidas		0.86
Puma		0.85
NBA		0.82
Nutella		0.81
Paypal		0.79
Xbox		0.79
Levi's		0.79
Coca-Cola		0.77
Ford		0.76
Prada		0.73
FIFA		0.72
Netflix		0.70
Toyota		0.64
SoundCloud		0.62
Subaru		0.62
McDonald's		0.59
Spotify Music		0.58
Suzuki		0.58