MC Cabelinho Brand Affinity ranks highest Itaipava at 25.65% . Very Strong. Score DMDB 62.49% | Fanbase 65.47%

MC Cabelinho — r&b, funk & soul artist from BR.

MC Cabelinho, known for his catchphrase "Cabelinho tá onde? Cabelinho ta aí!", is a 23-year-old funk artist hailing from the Pavão-Pavãozinho and Cantagalo…

MC Cabelinho

Recognizable

Country: BR | Gender: male | Artist ID: 11e83fec-1ff7-c03a-a749-a0369fe50396

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Genres

r&b, funk & soulfunk cariocafunk ostentacaofunk conscientetrap funkbaile funk

Influential: 62.49% Fanbase: 65.47% Trending: 61.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Itaipava • 25.65% • Very Strong

As of 2025-09-09

17,266,432

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.49% | Fanbase 65.47% | Trending 61.00% | CAREER STAGE: MAINSTREAM

Biography

MC Cabelinho, known for his catchphrase "Cabelinho tá onde? Cabelinho ta aí!", is a 23-year-old funk artist hailing from the Pavão-Pavãozinho and Cantagalo complex in Rio de Janeiro. In his 8-year career, he has released over 40 songs, including hits like "Toda Hora" and "Era Uma Vez", performing 25 shows per month across Brazil.

Victor Hugo Oliveira do Nascimento, inspired by funk artists like MC Orelha and MC Max, discovered his talent for rap through collaborations with artists like Rapper Brill. His work includes successful tracks like "Aqui comigo" and "Poesia Acústica 6", blending elements of funk and rap in his music. With a passion for exploring different genres, MC Cabelinho continues to push boundaries in his music career.

Report Date: 2025-09-09

MC Cabelinho stands out with 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, UNITED STATES. The profile is heavily male (65%), and content lands hardest on Youtube, where posts average 2,451,806 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Itaipava, ChilliBeans, Lojas Renner, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes MC Cabelinho a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Cabelinho score 1.82% — Moderate bucket.

Brand: ItaipavaBrand: ChilliBeansBrand: Lojas Renner

Followers:17,266,432

Engagements:314,704

Rate:1.8%

Posts:108

Avg Likes:313,669

Avg Comments:8,866

Avg Views:2,451,806

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,266,432 · Engagements 314,704 · Rate 1.8% Posts 108 · Views 2,451,806 · Avg Likes 313,669 · Avg Comments 8,866 · Avg Views 2,451,806	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 8% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	BRAZIL (95%) PORTUGAL (3%) UNITED STATES (0%) FRANCE (0%) SOUTH AFRICA (0%)	Top regions: BRAZIL (95%), PORTUGAL (3%), UNITED STATES (0%)
Platform Engagement	Instagram: 276,426 avg likes/post · Youtube: 2,451,806 avg views/post	Best reach: Youtube 2,451,806 avg views; best engagement: Instagram 276,426 avg likes

Top Brand Affinities

Itaipava

Score: 25.65

ChilliBeans

Score: 20.01

Lojas Renner

Score: 18.46

Colcci

Score: 16.59

Ballantine's

Score: 15.20

Falabella

Score: 14.95

Danone

Score: 13.84

Banco Bradesco

Score: 10.75

Xerox

Score: 10.72

Stella Artois

Score: 9.55

Moda Praia

Score: 8.44

Barber Shop Connect

Score: 7.70

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Top Brand Affinities

Brand	Category	Score
Itaipava		25.65
ChilliBeans		20.01
Lojas Renner		18.46
Colcci		16.59
Ballantine's		15.20
Falabella		14.95
Danone		13.84
Banco Bradesco		10.75
Xerox		10.72
Stella Artois		9.55
Moda Praia		8.44
Barber Shop Connect		7.70
Havaianas		6.48
Crossfit		6.35
Riachuelo		6.09
Lollapalooza		5.60
Oakley		5.42
Lacoste		4.96
Pfizer		4.73
Hurley		3.83
Uber		3.78
Wella		3.53
Mary Kay		3.44
Budweiser		3.11
Nivea		2.95
Heineken		2.48
UFC		1.71
Mitsubishi		1.53
Nike		1.48
shein		1.38
L'Oréal Paris		1.30
Sephora		1.25
Huda Beauty		1.23
SheInside		1.19
Pandora		1.15
Honda		1.05
Red Bull		1.01
Polaroid		0.99
Adidas		0.96
musical.ly		0.96
Tommy Hilfiger		0.95
Calvin Klein		0.94
Spotify Music		0.92
FashionNova		0.91
FIFA		0.89
Yamaha		0.89
Airbnb		0.84
MAC Cosmetics		0.84
Puma		0.80
Rolex		0.80