MC Braz

MC Braz — r&b, funk & soul artist from BR.

Belo Horizonte-born Luís Henrique Braz, also known as MC Braz, kickstarted his music career at 14 by writing lyrics in school. Despite initial challenges in…

Influence: 52.29% Fanbase: 27.93% Trending: 64.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Itambé • 32.49% • Very Strong

As of 2025-09-09

392,220

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:16 UTC

Genres

r&b, funk & soulfunk bhfunk carioca

Biography

Belo Horizonte-born Luís Henrique Braz, also known as MC Braz, kickstarted his music career at 14 by writing lyrics in school. Despite initial challenges in production and networking, he gradually immersed himself in BH's funk scene, collaborating with DJs and MCs through small labels. In 2017, he joined the local record label Funk Explode, releasing hits like "Não Nasci pra me Apegar" and later delving into the emerging "Funk de BH" genre with tracks such as "Procedimento" and "Mina Mercenária."

By 2022, after five years with Funk Explode, MC Braz transitioned to an independent artist, with his debut solo track "Kikando e Me Olhando" quickly soaring to the top of streaming charts. In 2023, he embarked on his album "Beagá," a monthly release series honoring his hometown with special guest features. Presently, MC Braz continues to release singles, diversify his sound, and engage with new audiences.

Top Brand Affinities

Report Date: 2025-09-09

MC Braz has momentum with 18-24 & 25-34 audiences—particularly in BRAZIL, UNITED STATES, PORTUGAL. A heavily female (57%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 2,415 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Itambé, Lojas Renner, Danone signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MC Braz score 0.62% — Low bucket.

Brand: ItambéBrand: Lojas RennerBrand: Danone

Followers:392,220

Engagements:2,415

Rate:0.6%

Posts:73

Avg Likes:2,415

Avg Comments:26

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 392,220 · Engagements 2,415 · Rate 0.6% Posts 73 · Views 0 · Avg Likes 2,415 · Avg Comments 26 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 38% 13-17: 7% 35-44: 3%	Largest: 18-24 (51%); next: 25-34 (38%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	BRAZIL (98%) UNITED STATES (1%) PORTUGAL (0%) ARGENTINA (0%)	Top regions: BRAZIL (98%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 2,415 avg likes/post	best engagement: Instagram 2,415 avg likes

Top Brand Affinities

Itambé

Score: 32.49

Lojas Renner

Score: 13.86

Danone

Score: 10.31

Oakley

Score: 10.20

Lacoste

Score: 8.20

Moda Praia

Score: 6.95

Barber Shop Connect

Score: 6.55

Lollapalooza

Score: 6.09

Uber

Score: 4.79

Itaipava

Score: 4.33

Mitsubishi

Score: 3.43

BALMAIN

Score: 2.84

Brand	Category	Score
Itambé		32.49
Lojas Renner		13.86
Danone		10.31
Oakley		10.20
Lacoste		8.20
Moda Praia		6.95
Barber Shop Connect		6.55
Lollapalooza		6.09
Uber		4.79
Itaipava		4.33
Mitsubishi		3.43
BALMAIN		2.84
shein		2.46
Fiat		2.31
Tomorrowland		2.26
SheInside		2.18
Dolce & Gabbana		1.81
Coca-Cola		1.54
musical.ly		1.53
SoundCloud		1.53
Jaguar		1.46
Porsche		1.45
Calvin Klein		1.36
Tommy Hilfiger		1.27
Honda		1.23
Heineken		1.16
Versace		1.11
Xiaomi		1.07
Spotify Music		1.03
DC Entertainment		0.99
Rolex		0.93
Prada		0.89
Balenciaga		0.87
Chevrolet		0.86
NBA		0.85
Louis Vuitton		0.84
Pepsi		0.83
Puma		0.83
Nike		0.82
Airbnb		0.82
Beats Electronics		0.79
Pandora		0.79
Adidas		0.77
Yamaha		0.75
Nutella		0.74
Vans		0.73
McDonald's		0.71
Red Bull		0.69
FIFA		0.67
BMW		0.67