Mbosso
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
13,547,672
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:37:35 UTC
Genres
Biography
Since his debut with the single "Watakubali," Mbosso has found success and gained popularity within Tanzania and across Africa, particularly in countries like Kenya, Mayotte, Rwanda, Burundi, and the Middle East, including Oman. His hit song "Hodari" has garnered over 20 million views on YouTube, solidifying his standing in the music industry.
Mbosso keeps 25-34 & 18-24 audiences engaged throughout KENYA, TANZANIA, UNITED STATES. The composition is heavily male (75%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 497,500 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Airtel, ITV, Qatar Airways supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,547,672 · Engagements 54,988 · Rate 0.4% Posts 2,319 · Views 515,880 · Avg Likes 50,813 · Avg Comments 1,060 · Avg Views 515,880 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 44% 35-44: 5% 13-17: 3% |
Largest: 25-34 (48%); next: 18-24 (44%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
KENYA (42%) TANZANIA (22%) UNITED STATES (12%) CONGO - KINSHASA (7%) FRANCE (2%) |
Top regions: KENYA (42%), TANZANIA (22%), UNITED STATES (12%) |
| Platform Engagement | Instagram: 2,921 avg likes/post · Tiktok: 497,500 avg views/post · Youtube: 18,380 avg views/post | Best reach: Tiktok 497,500 avg views; best engagement: Tiktok 47,300 avg likes |
Top Brand Affinities
Airtel
ITV
Qatar Airways
Bajaj
Champion
Lenovo
UEFA
Pepsi
Intel
MTV
Timberland
Hennessy
| Brand | Category | Score |
|---|---|---|
| Airtel | 47.76 | |
| ITV | 19.18 | |
| Qatar Airways | 6.60 | |
| Bajaj | 6.47 | |
| Champion | 5.28 | |
| Lenovo | 4.59 | |
| UEFA | 4.13 | |
| Pepsi | 3.74 | |
| Intel | 3.62 | |
| MTV | 3.40 | |
| Timberland | 3.11 | |
| Hennessy | 2.57 | |
| Bugatti | 2.46 | |
| FOREX | 2.46 | |
| Christian Dior | 2.38 | |
| KENZO | 2.23 | |
| BBC | 2.17 | |
| FashionNova | 1.99 | |
| Nokia | 1.98 | |
| Rolex | 1.92 | |
| Warner Bros | 1.85 | |
| Huawei | 1.81 | |
| Land Rover | 1.78 | |
| Calvin Klein | 1.75 | |
| Samsung Group | 1.72 | |
| Balenciaga | 1.68 | |
| 1.61 | ||
| Louis Vuitton | 1.51 | |
| Vogue | 1.46 | |
| Toyota | 1.42 | |
| Lexus | 1.42 | |
| Coca-Cola | 1.36 | |
| Los Angeles Lakers | 1.34 | |
| Adobe | 1.29 | |
| Subaru | 1.28 | |
| SoundCloud | 1.28 | |
| Mazda | 1.28 | |
| Heineken | 1.26 | |
| NBA | 1.19 | |
| Versace | 1.17 | |
| Burberry | 1.17 | |
| Nissan | 1.06 | |
| National Geographic | 1.02 | |
| Mitsubishi | 1.01 | |
| musical.ly | 0.97 | |
| Dodge | 0.96 | |
| Tiffany & Co | 0.95 | |
| Puma | 0.93 | |
| Zara | 0.92 | |
| Supreme | 0.88 |
Official Profiles
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LoginArtist: Mbosso
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
